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Beyond satisfaction, getting specific, qualitative consumer insights about your concepts, products or brand is key to driving your product innovation or improvement programs.
Our studies support the identification of emotions, motivations, and needs of consumers in a specific, qualitative manner. Better understanding the usage and expectations of consumers helps refine the innovation process and design briefs for products and their packaging.
| Marketing & Sales | R&I, Product Development teams | Quality |
| – Definition of new concepts, co-creation – Evaluation of new concepts, improvement axes – Understanding expectations of consumers and unmet needs – Supporting the definition of the marketing mix – Commercial pitch elaboration and validation | – Evaluate new recipes – Validation of prototypes – Analyzing preferences (through a preference mapping) | – Validation of qualitative claims |
Quantitative methods will help gain an understanding of the overall appreciation of products and the organoleptic characteristics most liked/disliked by consumers.
We provide specific insights through qualitative methods, generating areas for improvement, verbatim of emotions, key insights on expectations, etc.
To generate such information, we conduct interviews, focus groups, workshops, co-creation setups, ethnographic studies, and home studies. This variety of setups enables us to gather a wider range of information. For example:
Our qualitative studies are entirely customizable and generally combined with a quantitative study, with specific methodologies and contents. This combination gives our customers a richer understanding of their product. Furthermore, if both quantitative and qualitative insights align, it strengthens your overall conclusions and minimizes the risk of bias.
We customize the content, type, and format of interviews to match your challenge (reformulation, product innovation, etc.). We personalize panel recruitment to specific diets and product usages.
Identifying emotions projected in relation to a product, concept, packaging, brand, etc., is key to comparing emotions triggered by different products and brands, building communication based on emotions, and identifying fit with product/brand promise.
Mérieux NutriSciences‘ R&D teams developed the Sense’n Feel™ tool, using a validated and scientific approach to measure emotions and personality traits in relation to products. The tool is based on emotion boards to help consumers reflect the emotions they feel when interacting with a product/brand.
This methodology has been verified in multiple countries (to ensure cultural accuracy): France, Spain, Germany, Italy, the UK, Brazil, Mexico, the USA, China, and Japan.
The use of a product can contribute to bringing well-being to consumers. This information can be used within product’s claims, marketing elements or as an improvement axis. Wellness has been split into 9 dimensions. Each dimension has its own weight in the measurement of overall well-being.
Our teams built a scientifically and literature-based questionnaire using a validated and scientific approach to measure subjective well-being through its 9 dimensions, based on self-declaration.
Our teams have an in-depth understanding of your product thanks to a multidisciplinary expertise gained over 40 years.
Beyond satisfaction, getting specific, qualitative consumer insights about your concepts, products or brand is key to driving your product innovation or improvement programs.
Our studies support the identification of emotions, motivations, and needs of consumers in a specific, qualitative manner. Better understanding the usage and expectations of consumers helps refine the innovation process and design briefs for products and their packaging.
| Marketing & Sales | R&I, Product Development teams | Quality |
| – Definition of new concepts, co-creation – Evaluation of new concepts, improvement axes – Understanding expectations of consumers and unmet needs – Supporting the definition of the marketing mix – Commercial pitch elaboration and validation | – Evaluate new recipes – Validation of prototypes – Analyzing preferences (through a preference mapping) | – Validation of qualitative claims |
Quantitative methods will help gain an understanding of the overall appreciation of products and the organoleptic characteristics most liked/disliked by consumers.
We provide specific insights through qualitative methods, generating areas for improvement, verbatim of emotions, key insights on expectations, etc.
To generate such information, we conduct interviews, focus groups, workshops, co-creation setups, ethnographic studies, and home studies. This variety of setups enables us to gather a wider range of information. For example:
Our qualitative studies are entirely customizable and generally combined with a quantitative study, with specific methodologies and contents. This combination gives our customers a richer understanding of their product. Furthermore, if both quantitative and qualitative insights align, it strengthens your overall conclusions and minimizes the risk of bias.
We customize the content, type, and format of interviews to match your challenge (reformulation, product innovation, etc.). We personalize panel recruitment to specific diets and product usages.
Identifying emotions projected in relation to a product, concept, packaging, brand, etc., is key to comparing emotions triggered by different products and brands, building communication based on emotions, and identifying fit with product/brand promise.
Mérieux NutriSciences‘ R&D teams developed the Sense’n Feel™ tool, using a validated and scientific approach to measure emotions and personality traits in relation to products. The tool is based on emotion boards to help consumers reflect the emotions they feel when interacting with a product/brand.
This methodology has been verified in multiple countries (to ensure cultural accuracy): France, Spain, Germany, Italy, the UK, Brazil, Mexico, the USA, China, and Japan.
The use of a product can contribute to bringing well-being to consumers. This information can be used within product’s claims, marketing elements or as an improvement axis. Wellness has been split into 9 dimensions. Each dimension has its own weight in the measurement of overall well-being.
Our teams built a scientifically and literature-based questionnaire using a validated and scientific approach to measure subjective well-being through its 9 dimensions, based on self-declaration.
Our teams have an in-depth understanding of your product thanks to a multidisciplinary expertise gained over 40 years.
Oudenarder Strasse 16 / Carrée Seestrasse
13347 Berlin-Mitte, Deutschland
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