Product Insights

Build a strong and unique brand with a distinctive sensory signature through an enhanced knowledge of your products’ characteristics.

Sensory Analysis for Product Development & Marketing

Understanding your product sensory characteristics is key to building a unique brand identity and will become an asset in your product strategy and marketing mix. Through an in-depth analysis of your product, you will be able to:

Get a fine description of your product attributes.
Identify the unique characteristics and what differentiates your product from the competition.
Analyze your portfolio of products and identify improvement axes for future developments.
Validate sensorial claims.

Sensory Analysis in your Quality Management

Apprehending the sensory characteristics of your product is also key to manage the qualitative performance of your product over-time:

From product development to Industrialization: to ensure that large scale production and manufacturing processes have no impact on the sensory profile of the product (taste, texture, color, size, etc.).
Time stability: ensure that your products remain consistent over time and actively manage any changes in organoleptic attributes to determine the best-before date and control the impact of storage, shelf-life, and packaging.
Production: ensure consistency in production, especially in case of evolution in raw materials/suppliers.

Methods

Sensory analysis is a combination of methods to describe and measure in a specific manner the sensorial characteristics of a product.

A panel of experts, specifically trained in delivering detailed analyses of smell, taste, and texture, mostly elaborates the product’s descriptors. We control these panels’ performances before they deliver any analysis to ensure the reliability of the outcomes.

We can specifically train panels for certain types of products. Benefiting from our focus on food, Mérieux NutriSciences has developed an expertise on a wide range of segments, with trained experts:

We also offer expert panels for cosmetics: consumer and sensory tests for cosmetics.

Product Insights: Our Solutions & Expertise

Bringing our Expert Panel Solutions to your Products

To best fit your needs, our team adjusts the size and details needed for each study with different panel setups, from quick and inexpensive studies with a small panel to detailed and customizable studies.

Preference Mapping: Creating Actionable Insights for Product Development

Organoleptic characteristics of products and their related intensity can be crossed with consumer preferences to establish a preference mapping. Preference mappings are highlighting the attributes of products that are the most correlated with consumers’ liking.

This type of study is particularly relevant to provide insights for product development: both at early stages of the concept and for reformulation phases.

Food Science beyond Sensory Analysis

You can combine sensory analysis with other expertise from our teams, depending on your objectives:

Shelf-life studies: to control the stability of your product over time.
Regulatory support: to validate regulation around your product and its ingredients, validate sensorial claims and labels.
Product defect: investigate causes of organoleptic issues within a product.

Mérieux NutriSciences is committed to supporting food industries in bringing safer, higher-quality, and more sustainable food products to consumers through dedicated solutions and expertise in food science.

Mérieux NutriSciences & Product Insights

Our teams have an in-depth understanding of your product thanks to a multidisciplinary expertise gained for over 40 years.

Global footprint: Mérieux NutriSciences conducts sensory and consumer studies in 23+ countries globally and has 7 Centers of excellence to locally support your research protocols.
Local care: locations in 27 countries enabling us to have customer cares right next to you;
Our team of over 160 sensory and consumer studies professionals are committed to drive your research with the most adapted methodology to answer your needs.

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