Caring for colored or damaged hair has become a routine. The real breakthrough is the awareness and knowledge of caring for scalp. The trend is focused on root to tip. The transfer of skin care into hair care (i.e., skinification of hair) is novel but here to stay.
What is the Skinification of Hair?
This concept of scalp care as hair care comes down to the idea that we should be giving the skin on our heads the same care as the skin of our face. From exfoliating and hydrating, to infusing it with anti-aging go-to ingredients, the scalp is now reaping all the benefits of a custom facial. In turn, this promotes healthy hair growth from the foundation up.
CosmeticLAB, an Integrated and Multi-Tool Approach Benefits from the Synergies of Different Expertise
SCALP CARE TESTING SERVICES
HAIR CARE TESTING SERVICES
Sensory, Feeling and Emotions
Sensory and Consumer Science comprises the measurement, interpretation, and comprehension of the human sense’s responsiveness to the properties of products, providing valuable information about:
1. The Definition of your Concept
- Market research
- Consumer tests
- Implicit approach
2. Product Development
- Claim substantiation
- Formulation
- Prototype choice
- Implicit approach
3. Go to Market
- End-users perception, monitoring and feedback
- Performance and liking
- Well-being
Formula and Packaging: Safety and Suitability
Innovation is Inherent in the DNA of All Beauty Enthusiasts
Cosmetics are a fast-moving consumer goods industry that is driven by science. What may seem as a simple improvement might sometimes be a major scientific breakthrough. Mérieux NutriSciences CosmeticLAB is at your side to support your innovation, from head to toe.
