Innovation: the engine of cosmetics
The continuous research and the development of technology have always been part of the DNA of cosmetics. New production processes, new ingredients, new actives, new formulations, new products are continuously designed and developed to meet the needs and demands of the consumers of today and tomorrow.
Our multi-instrumental approach
To confirm the efficacy of a cosmetic product, Mérieux NutriSciences resorts to a multi-instrumental and integrated approach that exploits the potential of multiple techniques to provide a sound evidential support both for already existing claims and for the new ones.
A cosmetic claim is a commitment towards end users
What is a cosmetic claim?
The claim deals with communication and description of the characteristics and properties of the cosmetic product listed on the label. The claim takes as a reference the already existing rules, namely Directive no. 2005/29/CE (on unfair commercial practices towards consumers) and Directive no. 2006/114/CE (on misleading and comparative advertising) that are intended to protect the end user and ensure that any information regarding the product is useful, understandable and reliable.
Each claim is proved thanks to the tests on its efficacy
What is a cosmetic efficacy test?
Cosmetic efficacy tests support and study the real efficacy that packaging or the related advertising messages of each cosmetic product boast. The studies supporting the claim can be performed both in vitro (to describe the mechanism of action of the cosmetic product) and in vivo (to describe the visual effects and instrumental evaluations).
Why performing cosmetic efficacy tests to support the claim?
In an increasingly connected and informed world, with applications, blogs and websites that broadcast news 24/7, cosmetic efficacy tests become a fundamental step to inform end user about the properties of cosmetics in a simple and scientifically proven way. Efficacy tests are necessary to protect the final consumer and prove that the cosmetic product really works, providing evidence and scientific results on the real effects supporting the qualities that are attributed to the different products.
How?
Our laboratories offer a wide range of testing services thanks to the high competence of the staff and multiple studies, as well as experts who are able to develop customized proposals for each project.
To confirm the efficacy of a cosmetic product, we apply an integrated multi-instrumental approach that exploits the potential of several techniques to provide a sound evidential support.
Efficacy tests give real data to support the cosmetic claims of different types of products. Together with images that prove efficacy tests, such data are useful to be reused in all promotional materials, from packaging to advertising, from social media to the website.
