The history of sweets and candies is linked to the history of sugar (the first cane sugar discovery around 500 BC and the sugar beet discovery in 1747). After the Second World War, industrialization gave a second wind to sugar confectionery manufacturing, proposing new forms, textures, and tastes.
Nowadays, consumers are willing to spend more to find healthier alternatives good for the environment and delicious in the following months.
Manufacturers at ISM 2022 in Cologne suggested that experimenting with ingredients, such as substituting sugar with sweetened fruits and nuts, will be a trend to watch in 2022. The sector’s success is dependent on customer faith in the brands on the market. Consumers continuously scrutinise labels and contents to make informed judgments about their confectionery intake.
