{"id":284770,"date":"2026-07-07T09:00:00","date_gmt":"2026-07-07T08:00:00","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/sensory-testing-for-product-claims\/"},"modified":"2026-07-07T09:00:00","modified_gmt":"2026-07-07T08:00:00","slug":"sensory-testing-for-product-claims","status":"publish","type":"post","link":"https:\/\/www.merieuxnutrisciences.com\/za\/sensory-testing-for-product-claims\/","title":{"rendered":"Sensory Testing: The Key to Product Claims Consumers Trust"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong><strong><strong>More than just marketing: How sensory testing transforms strong product claims into robust competitive advantages<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCrispier than ever,\u201d \u201cextra creamy,\u201d or \u201cwith an intense fruit flavor\u201d \u2013 <strong>sensory claims<\/strong> are among the most powerful tools in product communication. They create differentiation at the point of sale and <strong>influence purchasing decisions<\/strong> within just a few seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, strong claims also create expectations. Consumers expect a product to deliver on what it promises. At the same time, retailers, competitors, and regulatory authorities are placing increasing demands on the substantiation of advertising claims.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The key question, therefore, is: Is your product promise merely a marketing message\u2014or a substantiated advantage?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-284712_d16f86-73 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-284712_d16f86-73 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-284712_d16f86-73\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong><strong><strong><strong>Sensory Claims: Where Marketing Meets Science<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taste, aroma, texture, and mouthfeel are key factors in a <strong>product\u2019s acceptance<\/strong>. Unlike traditional quality parameters, however, <strong>these attributes cannot be assessed solely through chemical or physical analyses<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A higher fat content does not automatically result in a creamier perception, and a modified baking process does not necessarily guarantee greater crispiness. <strong>What matters is how consumers actually experience the product<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.merieuxnutrisciences.com\/food\/sensory-consumer-research\/product-insights\/\">Sensory testing<\/a> makes these perceptions measurable. It translates subjective impressions into objective, statistically analyzable data, thereby providing the foundation for <strong>substantiated product claims<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong><strong><strong><strong>Why Substantiated Claims Make a Difference<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A scientifically substantiated claim offers far more than an attractive marketing message:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater credibility:<\/strong> Consumers trust products whose promises align with the actual product experience.<\/li>\n\n\n\n<li><strong>Clear differentiation:<\/strong> Proven sensory advantages set products apart from the competition.<\/li>\n\n\n\n<li><strong>Greater confidence:<\/strong> Objective data reduces the risk of making unsubstantiated claims.<\/li>\n\n\n\n<li><strong>Stronger arguments:<\/strong> Robust findings support marketing, sales, and retail partners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is how a claim becomes a true competitive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-theme-palette-3-color has-text-color has-link-color has-medium-font-size wp-elements-c6ef940519f8e2105297d3c584f08cb2\"><strong><strong><strong>How Sensory Testing Substantiates Product Claims<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the objective, <a href=\"https:\/\/www.merieuxnutrisciences.com\/food\/sensory-consumer-research\/\">different sensory testing methods<\/a> are used. They help companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>objectively evaluate formulation changes,<\/li>\n\n\n\n<li>understand consumer preferences,<\/li>\n\n\n\n<li>compare products with those of competitors, and<\/li>\n\n\n\n<li>assess the validity of planned claims.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The results not only provide the basis for <strong>substantiated advertising claims<\/strong> but also support <a href=\"https:\/\/www.merieuxnutrisciences.com\/food\/sensory-consumer-research\/product-innovation\/\">product development<\/a> and <a href=\"https:\/\/www.merieuxnutrisciences.com\/food\/sensory-consumer-research\/sensory-analysis-for-quality\/\">quality management<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong><strong><strong><strong><strong>Typical Sensory Claims and Appropriate Testing Methods<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"font-size:19px\"><strong><strong>Comparative Claims<\/strong><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"font-size:19px\"><strong><strong>Superiority Claims<\/strong><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" style=\"font-size:19px\"><strong>Absolute Claims<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Claims such as \u201cnow even crispier\u201d or \u201cimproved recipe\u201d refer to <strong>changes made to a product<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Difference tests<\/strong> and <strong>before-and-after comparisons<\/strong> demonstrate whether these changes are actually perceived.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Claims such as \u201ctastes better than the original\u201d or \u201cpreferred by consumers\u201d require a <strong>direct comparison with competing products<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preference tests<\/strong> and <strong>consumer studies<\/strong> determine whether the target audience actually prefers the product.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Claims such as \u201cwith a mild coffee note,\u201d \u201cintense fruit flavor,\u201d or \u201cexceptionally creamy\u201d describe <strong>specific sensory attributes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Descriptive analyses<\/strong> conducted by <strong>trained sensory panels<\/strong> identify and quantify these attributes, creating an <strong>objective sensory profile<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-284712_2ae13d-11 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-284712_2ae13d-11 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-284712_2ae13d-11\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:24px\"><strong><strong><strong><strong>Sensory Testing as the Key to Better Decision-Making<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Claim substantiation is only one of the many benefits of sensory research. Equally valuable are the insights into which product attributes consumers value and which factors influence their purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Sensory analyses and consumer studies help companies to<\/strong>:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items284712_338c24-1d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items284712_338c24-1d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items284712_338c24-1d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items284712_338c24-1d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items284712_338c24-1d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items284712_338c24-1d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-284712_798785-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-284712_798785-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">optimize products in a targeted manner,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-284712_bfff7b-4f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-284712_bfff7b-4f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">identify successful formulations,<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-284712_37d492-5d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-284712_37d492-5d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">gain a deeper understanding of consumer needs, and<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-284712_fd0e17-ae1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-284712_fd0e17-ae1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">further develop product concepts based on data.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This makes <strong>sensory<\/strong> <strong>testing<\/strong> an essential tool for <strong>successful product development and brand management<\/strong>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-284712_34b5f5-3b .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-284712_34b5f5-3b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-284712_34b5f5-3b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Conclusion: Successful Claims Are Built on Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies that can objectively substantiate sensory attributes lay the foundation for <strong>credible communication and successful products<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensory testing and consumer research provide robust insights into how products are perceived and which attributes are truly relevant to consumers. <strong>This transforms product claims into compelling, evidence-based arguments<\/strong>.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col,.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{background-color:#f2f2f2;}.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column284712_4d0d2e-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column284712_4d0d2e-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column284712_4d0d2e-c6\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Contact &amp; Request a Customized Quote<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>M\u00e9rieux NutriSciences<\/strong> supports <strong>food manufacturers<\/strong> with <strong>scientifically based sensory testing<\/strong> and <strong>consumer research<\/strong> to <strong>optimize products<\/strong>, <strong>understand consumer preferences<\/strong>, and <strong>confidently substantiate sensory claims<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Would you like to know which sensory advantages your product actually offers? Our experts will be happy to advise you.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-theme-palette-1-background-color has-background wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/food\/sensory-consumer-research\/\">Discover our Sensory &amp; Consumer Research services<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-theme-palette-4-background-color has-background wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/za\/contact\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how sensory testing substantiates product claims, strengthens consumer trust, and supports successful product development through consumer research.<\/p>\n","protected":false},"author":48,"featured_media":284737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1944,1945],"tags":[],"post_folder":[],"class_list":["post-284770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-labeling","category-sensory"],"acf":[],"taxonomy_info":{"category":[{"value":1944,"label":"Labeling"},{"value":1945,"label":"Sensory"}]},"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/02\/sensory-quality-banner.jpg",1024,299,false],"author_info":{"display_name":"LisaMariaSchill","author_link":"https:\/\/www.merieuxnutrisciences.com\/za\/author\/lisamariaschill\/"},"comment_info":0,"category_info":[{"term_id":1944,"name":"Labeling","slug":"labeling","term_group":0,"term_taxonomy_id":1944,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":1944,"category_count":1,"category_description":"","cat_name":"Labeling","category_nicename":"labeling","category_parent":0},{"term_id":1945,"name":"Sensory","slug":"sensory","term_group":0,"term_taxonomy_id":1945,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":1945,"category_count":1,"category_description":"","cat_name":"Sensory","category_nicename":"sensory","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/posts\/284770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/comments?post=284770"}],"version-history":[{"count":0,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/posts\/284770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/media\/284737"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/media?parent=284770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/categories?post=284770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/tags?post=284770"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/za\/wp-json\/wp\/v2\/post_folder?post=284770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}