Mérieux NutriSciences and Biofortis are committed to protecting public health across food and consumer goods.
Consumer goods testing with our experts, which requires specialized facilities and expertise, will help you discover, test and confirm new sensory opportunities for your brands, from sensory trade-offs to preference mapping. We can help you identify opportunities in new markets, maximize the profitability of your products and actions and ensure a long-term relationship between your consumers and your product.
Our facilities and verified partners create a robust network of global testing centers including specialized testing features including:
- Aroma Rooms
- Showers & Wash Basins
- Make-up Mirrors & Vanities
- Laundry Facilities
- Focus Group Rooms
- Hair Dressing Salons
The aim of our research is to help you better understand your consumers and define your marketing strategy by measuring and explaining the emotional and sensory aspects of your products. Our experts use a wide range of conventional scaling techniques, emotion boards, and client-specific data collection schemes.
Contact us to learn more about our complete range of sensory and consumer research services for Consumer Goods.