{"id":208757,"date":"2025-08-26T16:05:48","date_gmt":"2025-08-26T15:05:48","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?page_id=208757"},"modified":"2026-06-04T22:38:08","modified_gmt":"2026-06-04T21:38:08","slug":"yesil-iddialar","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/tr\/gida\/paketleme\/yesil-iddialar\/","title":{"rendered":"Ye\u015fil \u0130ddialar"},"content":{"rendered":"\n<div class=\"page-header-block-wrapper fullwidth-block\">\n    <div class=\"acf-page-header\" style=\"background-image: url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/01\/thumbnail_sustainable-packaging-min.jpeg'); \">\n        <div class=\"overlay\"><\/div>\n        <div class=\"acf-page-header-container\">\n                            <div class=\"image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/12\/green-claims-1.svg\" alt=\"Icon\" \/>\n                <\/div>\n                        <h1>Ye\u015fil \u0130ddialar<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n.page-header-block-wrapper{\n    margin-bottom: 60px;\n}\n\n.fullwidth-block {\n    max-width: none !important;\n    width: 100vw !important;\n    position: relative;\n    padding:0px;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n}\n\n.acf-page-header {\n    background-size: cover;\n    background-position: center;\n    display: flex;\n    position: relative;\n    min-height: 250px; \n}\n\n.acf-page-header-container{\n    margin: 0 auto;\n    padding: 48px 24px;\n    display: flex;\n    flex-direction: column;\n    justify-content: end;\n    align-items: center;\n}\n\n.acf-page-header .overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background: linear-gradient(to top, var(--global-palette4), transparent);\n    z-index: 1;\n}\n\n.acf-page-header-container .image-wrapper{\n    position:relative;\n    height: 70px;\n    width: 70px;\n    background: var(--global-palette4);\n    border-radius: 50%;\n    z-index: 1;\n}\n\n.acf-page-header-container img{\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    max-width:40px;\n    z-index: 2;\n}\n\n.acf-page-header h1 {\n    display:block;\n    position: relative;\n    z-index: 2;\n    color:white;\n    text-align: center;\n}\n\n@media (min-width: 1025px) {\n    .acf-page-header-container{\n        width: 1290px;\n    }\n    \n}\n\n@media (max-width: 1024px) {\n    .acf-page-header-container {\n        align-self: end;\n    }\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n}\n\n@media (max-width: 768px) {\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n    .acf-page-header h1 {\n        font-size:28px;\n    }\n}\n\n<\/style>\n\n\n\n\n<p class=\"wp-block-paragraph\">AB Komisyonu ve ulusal t\u00fcketici otoriteleri, \u015firketlerin ger\u00e7ekte olduklar\u0131ndan daha \u00e7evre dostu olduklar\u0131n\u0131 iddia etti\u011fi bir uygulama olan &#8216;<strong>ye\u015fil badana (greenwashing)<\/strong>&#8216; \u00fczerine odaklanan bir taraman\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Giyim, kozmetik ve ev e\u015fyalar\u0131 dahil olmak \u00fczere \u00e7e\u015fitli sekt\u00f6rlerden \u00e7evresel iddialar incelendi. <strong>Vakalar\u0131n %42\u2019sinde<\/strong>, ulusal t\u00fcketici koruma otoriteleri bu iddialar\u0131n abart\u0131l\u0131, yanl\u0131\u015f veya yan\u0131lt\u0131c\u0131 oldu\u011funa ve AB kurallar\u0131 kapsam\u0131nda haks\u0131z ticari uygulamalar olarak nitelendirilebilece\u011fine inanmak i\u00e7in sebep buldu. T\u00fcketicilerin \u00e7evresel s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnlere olan ilgisi artt\u0131k\u00e7a &#8216;greenwashing&#8217; uygulamalar\u0131 da artm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu konuyla ilgili olarak, AB\u2019nin &#8220;<a href=\"https:\/\/ec.europa.eu\/info\/law\/better-regulation\/have-your-say\/initiatives\/12467-Consumer-policy-strengthening-the-role-of-consumers-in-the-green-transition_en\" target=\"_blank\" rel=\"noreferrer noopener\">Ye\u015fil Ge\u00e7i\u015fte T\u00fcketicilerin Rol\u00fcn\u00fc G\u00fc\u00e7lendirme<\/a>&#8221; giri\u015fimini vurgulamak \u00f6nemlidir. Bu giri\u015fim, t\u00fcketicilerin \u00fcr\u00fcnler hakk\u0131nda g\u00fcvenilir ve faydal\u0131 bilgiler almas\u0131n\u0131 sa\u011flamay\u0131 ve abart\u0131l\u0131 \u00e7evresel bilgilerin yay\u0131lmas\u0131n\u0131 \u00f6nlemeyi ama\u00e7lamaktad\u0131r.<\/p>\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-the-importance-of-clear-communication\" class=\"wp-block-heading\"><strong>A\u00e7\u0131k \u0130leti\u015fimin \u00d6nemi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130ddialar<\/strong> ve <strong>\u00e7evresel etiketler<\/strong>, bir \u00fcr\u00fcn\u00fc tan\u0131mlamada kritik bir rol oynar. Her ikisi de \u00fcr\u00fcn\u00fcn performans\u0131n\u0131 ve \u00e7evresel \u00f6zelliklerini aktarmay\u0131 ama\u00e7lar. Bu iddialar ve etiketler mevcut standart ve yasalara uygun, bilimsel ve objektif \u00e7al\u0131\u015fmalara dayand\u0131\u011f\u0131nda g\u00fcvenilir bir bilgi kayna\u011f\u0131 haline gelir. Bu da greenwashing\u2019i \u00f6nlemeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak bilimsel kan\u0131t olmad\u0131\u011f\u0131nda ve tek ama\u00e7 markan\u0131n imaj\u0131n\u0131 g\u00fc\u00e7lendirmek oldu\u011funda, \u00fcretici t\u00fcketicilerine ger\u00e7ek bilgi sa\u011flamaz ve ele\u015ftirilme riski ta\u015f\u0131r.<\/p>\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-labels-amp-claims\" class=\"wp-block-heading\"><strong>Etiketler &amp; \u0130ddialar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7evresel etiketleme<\/strong>, bir \u00fcr\u00fcn\u00fcn \u00e7evresel y\u00f6nlerini nesnel olarak tan\u0131mlar ve genellikle at\u0131k toplama hakk\u0131nda bilgiler i\u00e7erir. Baz\u0131 Avrupa \u00fclkeleri \u00e7evresel etiketlemeyi zorunlu hale getirmi\u015ftir, ancak d\u00fczenlemeler ve ama\u00e7lar farkl\u0131l\u0131k g\u00f6stermektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ye\u015fil iddialar<\/strong>, <a href=\"https:\/\/www.iso.org\/standard\/37456.html\" target=\"_blank\" rel=\"noopener\">ISO 14040<\/a> ve <a href=\"https:\/\/www.iso.org\/standard\/34425.html\" target=\"_blank\" rel=\"noopener\">ISO 14020<\/a> standartlar\u0131na dayal\u0131 ifadelerdir. Zorunlu de\u011fildirler ve bir \u00fcr\u00fcn\u00fcn veya s\u00fcrecin \u00e7evresel y\u00f6nlerini aktar\u0131rlar. Bunlar aras\u0131nda &#8220;geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir&#8221; veya &#8220;kompostlanabilir&#8221; gibi kendi kendine beyan edilen iddialar ile \u00fc\u00e7\u00fcnc\u00fc taraf do\u011frulamas\u0131 gerektiren i\u015faretler yer alabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9rieux NutriSciences, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00e7evresel beyan\u0131n\u0131 desteklemeye haz\u0131rd\u0131r<\/strong>:<\/p>\n\n\n        <div class=\"wp-block-accordion\">\n            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">\u0130\u015eE YARAYACAK MI? BEKLENEN ETK\u0130Y\u0130 SA\u011eLAYACAK MI?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Referans pazar\u0131n incelenmesi, bir <strong>belirli iddian\u0131n \u00fcr\u00fcn\u00fc g\u00fc\u00e7lendirip g\u00fc\u00e7lendirmeyece\u011fini<\/strong> netle\u015ftirebilir.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">NE KADAR \u00c7ABA GEREK\u0130YOR?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Bir <strong>\u00f6n de\u011ferlendirme<\/strong>, ye\u015fil bir iddiay\u0131 desteklemek i\u00e7in at\u0131lmas\u0131 gereken ad\u0131mlar\u0131 belirler ve bu da <strong>s\u00fcreleri, maliyetleri ve olas\u0131 yollar\u0131 anlamak i\u00e7in<\/strong> faydal\u0131d\u0131r.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">BUNU NASIL KANITLARIM?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Her iddia, marka veya beyan <strong>yeniden \u00fcretilebilir bilimsel kan\u0131tlarla desteklenmelidir<\/strong>.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">B\u0130R SERT\u0130F\u0130KA GEREK\u0130YOR MU? \u00d6L\u00c7\u00dcLEB\u0130L\u0130R S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K ENDEKSLER\u0130 ELDE EDEB\u0130L\u0130R M\u0130Y\u0130M?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Kendi kendine beyan edilen \u00e7evresel iddialar <strong>sertifikaland\u0131r\u0131labilir<\/strong>, ayr\u0131ca \u00e7evresel performans\u0131n\u0131z\u0131 <strong>tan\u0131mlayan di\u011fer i\u015faretler veya endeksler<\/strong> de vard\u0131r.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">ETK\u0130L\u0130L\u0130\u011e\u0130N\u0130 DO\u011eRULAYAB\u0130L\u0130R M\u0130Y\u0130M?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Bir yol se\u00e7ildikten sonra, \u00e7evresel avantajlar\u0131n <strong>uygulanabilirlik, g\u00fcvenlik ve performans gereklilikleriyle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc do\u011frulanabilir<\/strong> ve bu \u015fekilde olumlu bir d\u00f6ng\u00fc ba\u015flat\u0131l\u0131r.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n    \n\n\n<div style=\"height:20px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7evresel etiketleme dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131<\/strong>, belirli mevzuat\u0131n yaln\u0131zca baz\u0131 \u00fclkelere \u00f6zg\u00fc oldu\u011fu uluslararas\u0131 ortamda gezinmenize yard\u0131mc\u0131 olacak <strong>dan\u0131\u015fmanlar\u0131m\u0131z<\/strong> arac\u0131l\u0131\u011f\u0131yla sunuyoruz. G\u00f6n\u00fcll\u00fc ye\u015fil iddialar i\u00e7in \u00e7evresel kendi kendine beyan edilen standartlar\u0131n uygulanmas\u0131na yard\u0131mc\u0131 olabilir ve <a href=\"https:\/\/www.merieuxnutrisciences.com\/food-sustainability\/sustainable-packaging\/biodegradability-compostability\/\" target=\"_blank\">kompostlanabilirlik, biyolojik olarak par\u00e7alanabilirlik<\/a>, yeniden kullan\u0131labilirlik ve ka\u011f\u0131d\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirli\u011fi gibi testlerle bu iddialar\u0131 destekleyebiliriz.<\/p>\n\n\n\n<div style=\"height:10px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-enhanced-services\" class=\"wp-block-heading\"><strong>Geli\u015ftirilmi\u015f Hizmetler<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcreticilerin \u00fcr\u00fcnlerinde g\u00f6n\u00fcll\u00fc ye\u015fil iddialar kullanmalar\u0131 konusunda bilin\u00e7li kararlar almalar\u0131na yard\u0131mc\u0131 olabiliriz. Hizmetlerimiz \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130ddia Risk Analizi:<\/strong> Ye\u015fil bir iddia kullan\u0131rken \u00fcreticilerin kar\u015f\u0131lamas\u0131 gereken mevzuat ve standartlar\u0131 de\u011ferlendiriyoruz.<\/li>\n\n\n\n<li><strong>Ekolojik Etiket G\u00f6zlemevi:<\/strong> Mevcut markalar\u0131 ve pazardaki taleplerini inceleyerek olas\u0131 se\u00e7imler i\u00e7in rehberlik sa\u011fl\u0131yoruz.<\/li>\n\n\n\n<li><strong>\u0130ddia Tarama ve Etki Analizi:<\/strong> T\u00fcketicilerin alg\u0131s\u0131n\u0131 ve iddian\u0131n sat\u0131n alma olas\u0131l\u0131klar\u0131n\u0131 nas\u0131l etkiledi\u011fini anlamak i\u00e7in anketler yap\u0131yoruz.<\/li>\n\n\n\n<li><strong>Sosyal Medya Dinleme:<\/strong> Ortaya \u00e7\u0131kan trendleri inceleyerek iddialar\u0131 de\u011ferlendiriyoruz.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><hr><\/div>\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div><\/div>\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis: 66.66%;\">\n<p>Bug\u00fcn <strong>iddialar<\/strong> ve <strong>\u00e7evresel etiketler<\/strong> konusunda uzmanlar\u0131m\u0131zla ileti\u015fime ge\u00e7in!<\/p>\n<\/div>\n<div class=\"wp-block-column\" style=\"flex-basis: 33.33%;\">\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/tr\/iletisim\/\" target=\"_blank\" rel=\"noopener\"><strong>Bizimle \u0130leti\u015fime Ge\u00e7in<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AB Komisyonu ve ulusal t\u00fcketici otoriteleri, \u015firketlerin ger\u00e7ekte olduklar\u0131ndan daha \u00e7evre dostu olduklar\u0131n\u0131 iddia etti\u011fi bir uygulama olan &#8216;ye\u015fil badana (greenwashing)&#8216; \u00fczerine odaklanan bir taraman\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Giyim, kozmetik ve ev e\u015fyalar\u0131 dahil olmak \u00fczere \u00e7e\u015fitli sekt\u00f6rlerden \u00e7evresel iddialar incelendi. Vakalar\u0131n %42\u2019sinde, ulusal t\u00fcketici koruma otoriteleri bu iddialar\u0131n abart\u0131l\u0131, yanl\u0131\u015f veya yan\u0131lt\u0131c\u0131 oldu\u011funa ve AB&#8230;<\/p>\n","protected":false},"author":63,"featured_media":77193,"parent":208545,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"service-page-testing-blue.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[],"class_list":["post-208757","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/01\/thumbnail_sustainable-packaging-min.jpeg",1024,683,false],"author_info":{"display_name":"Nil Kaya","author_link":"https:\/\/www.merieuxnutrisciences.com\/tr\/author\/nilkaya\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/pages\/208757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/comments?post=208757"}],"version-history":[{"count":5,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/pages\/208757\/revisions"}],"predecessor-version":[{"id":278432,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/pages\/208757\/revisions\/278432"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/pages\/208545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/media\/77193"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/media?parent=208757"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/tr\/wp-json\/wp\/v2\/folder?post=208757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}