Biofortis expert sensory team is continuously developing new methods and approaches with the permanent motive of putting the consumer at the heart of its innovation.
Thanks to these innovative solutions and our trained sensory experts, we decode the consumer product experience in precise and clear messages for product development and marketing teams.
In order to better understand the consumer, its perception, its choices, in a predictive manner, Biofortis provides specific tools to explore the “real life “ product experience, while going beyond traditional liking measures. These tools allow us to decipher emotional and psychological underlying the consumer decision process. Manufacturers are then able to make the right decisions, maximizing the link between the developed product and its marketing mix.