{"id":267803,"date":"2026-03-26T13:00:54","date_gmt":"2026-03-26T13:00:54","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?page_id=267803"},"modified":"2026-03-26T13:14:16","modified_gmt":"2026-03-26T13:14:16","slug":"estudos-de-consumidor-em-cosmeticos","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/pt\/cosmeticos-e-cuidados-pessoais\/analise-sensorial-de-cosmeticos\/estudos-de-consumidor-em-cosmeticos\/","title":{"rendered":"Estudos de consumidor em cosm\u00e9ticos"},"content":{"rendered":"\n<div class=\"page-header-block-wrapper fullwidth-block\">\n    <div class=\"acf-page-header\" style=\"background-image: url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/01\/AdobeStock_1241494298-scaled.jpeg'); \">\n        <div class=\"overlay\"><\/div>\n        <div class=\"acf-page-header-container\">\n                        <h1>Estudos de consumidor em cosm\u00e9ticos<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n.page-header-block-wrapper{\n    margin-bottom: 60px;\n}\n\n.fullwidth-block {\n    max-width: none !important;\n    width: 100vw !important;\n    position: relative;\n    padding:0px;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n}\n\n.acf-page-header {\n    background-size: cover;\n    background-position: center;\n    display: flex;\n    position: relative;\n    min-height: 250px; \n}\n\n.acf-page-header-container{\n    margin: 0 auto;\n    padding: 48px 24px;\n    display: flex;\n    flex-direction: column;\n    justify-content: end;\n    align-items: center;\n}\n\n.acf-page-header .overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background: linear-gradient(to top, var(--global-palette4), transparent);\n    z-index: 1;\n}\n\n.acf-page-header-container .image-wrapper{\n    position:relative;\n    height: 70px;\n    width: 70px;\n    background: var(--global-palette4);\n    border-radius: 50%;\n    z-index: 1;\n}\n\n.acf-page-header-container img{\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    max-width:40px;\n    z-index: 2;\n}\n\n.acf-page-header h1 {\n    display:block;\n    position: relative;\n    z-index: 2;\n    color:white;\n    text-align: center;\n}\n\n@media (min-width: 1025px) {\n    .acf-page-header-container{\n        width: 1290px;\n    }\n    \n}\n\n@media (max-width: 1024px) {\n    .acf-page-header-container {\n        align-self: end;\n    }\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n}\n\n@media (max-width: 768px) {\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n    .acf-page-header h1 {\n        font-size:28px;\n    }\n}\n\n<\/style>\n\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3, .wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3[data-kb-block=\"kb-adv-heading267803_23dab7-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3[data-kb-block=\"kb-adv-heading267803_23dab7-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading267803_23dab7-a3[data-kb-block=\"kb-adv-heading267803_23dab7-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading267803_23dab7-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading267803_23dab7-a3\">Testes hed\u00f4nicos com consumidores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os testes hed\u00f4nicos com consumidores s\u00e3o ensaios sensoriais, resultantes de estudos de aceita\u00e7\u00e3o e prefer\u00eancia onde s\u00e3o avaliadas rea\u00e7\u00f5es subjetivas e emocionais dos consumidores a um produto por um determinado p\u00fablico-alvo. Contrariamente aos paineis treinados, estes testes s\u00e3o realizados com consumidores comuns, que avaliam o produto tal como o utilizariam no seu dia a dia. O objetivo principal \u00e9 medir o prazer, ou seja, o quanto o consumidor \u201cgosta\u201d ou \u201cn\u00e3o gosta\u201d de um produto, geralmente atrav\u00e9s da escala hed\u00f4nica de 9 pontos, internacionalmente reconhecida.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podem ser conduzidos em diferentes condi\u00e7\u00f5es:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CLT &#8211; Central Location Test<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando conduzidos em regime CLT, os consumidores deslocam-se a um laborat\u00f3rio de An\u00e1lise Sensorial ou local controlado, onde todas as amostras s\u00e3o apresentadas de forma padronizada. Este formato garante condi\u00e7\u00f5es consistentes de prova, reduzindo vari\u00e1veis externas e permitindo comparar diferentes formula\u00e7\u00f5es, marcas ou vers\u00f5es de um mesmo produto com elevada fiabilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>HUT &#8211; Home Use Test<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O regime HUT proporciona a realiza\u00e7\u00e3o de estudos sensoriais diretamente na casa do consumidor, permitindo avaliar produtos em condi\u00e7\u00f5es reais de utiliza\u00e7\u00e3o. Ao contr\u00e1rio dos testes conduzidos em laborat\u00f3rio (CLT), nos HUT o participante utiliza o produto no seu dia a dia, ao longo de um per\u00edodo definido, fornecendo uma avalia\u00e7\u00e3o mais natural, espont\u00e2nea e representativa da experi\u00eancia real de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os testes hed\u00f4nicos com consumidores s\u00e3o amplamente utilizados no desenvolvimento de alimentos, cosm\u00e9ticos, produtos de higiene e bens de consumo em geral. Constituem uma ferramenta essencial para decis\u00f5es de <strong>lan\u00e7amento<\/strong>, <strong>otimiza\u00e7\u00e3o de formula\u00e7\u00f5es, an\u00e1lise\/segmenta\u00e7\u00e3o do mercado<\/strong> e <strong>compara\u00e7\u00e3o com concorrentes<\/strong>, assegurando que o produto responde efetivamente \u00e0s expectativas do mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paineis internos: Forma\u00e7\u00e3o de um painel interno de avalia\u00e7\u00e3o sensorial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lideran\u00e7a de um produto no mercado deve-se aos seus atributos de qualidade. As caracter\u00edsticas sensoriais s\u00e3o um desses atributos fundamentais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conhecimento profundo das caracter\u00edsticas sensoriais de um produto, e a sua adequada gest\u00e3o, s\u00e3o a chave para o seu sucesso comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um painel de avalia\u00e7\u00e3o sensorial realmente perito e treinado num produto, n\u00e3o \u00e9 f\u00e1cil nem de construir nem de gerir, mas \u00e9 a \u00fanica ferramenta precisa e fi\u00e1vel no estudo sensorial t\u00e9cnico do produto. Alguns dos elementos a ter em considera\u00e7\u00e3o s\u00e3o:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items267803_36a445-4e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267803_36a445-4e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267803_36a445-4e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267803_36a445-4e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items267803_36a445-4e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items267803_36a445-4e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-267803_6058d9-33 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267803_6058d9-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Diretor de painel: conhecimento, forma\u00e7\u00e3o, experi\u00eancia, capacidade de lideran\u00e7a, \u2026<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267803_e67f13-e6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267803_e67f13-e6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recrutamento dos elementos do painel: baseado na sua disponibilidade, motiva\u00e7\u00e3o, caracter\u00edsticas pessoais e profissionais.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267803_2a6934-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267803_2a6934-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sele\u00e7\u00e3o dos elementos do painel: estrutura\u00e7\u00e3o e execu\u00e7\u00e3o de provas destinadas \u00e0 sele\u00e7\u00e3o dos elementos previamente recrutados, tendo em conta a sua sensibilidade e capacidade descritiva, mem\u00f3ria sensorial, \u2026<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267803_078cad-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267803_078cad-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Treino: estruturar e realizar provas espec\u00edficas destinadas a aumentar a capacidade dos elementos do painel de identificar est\u00edmulos, aprender a diferenciar amostras, homogeneizar vocabul\u00e1rio, para avaliar as propriedades de aspeto, odor, aroma e textura do produto.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267803_7bdf5a-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267803_7bdf5a-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Controlo da fiabilidade: realiza\u00e7\u00e3o de provas para avaliar o rendimento do painel.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os perfis sensoriais, obtidos pelo painel de peritos, permitem conhecer as caracter\u00edsticas sensoriais de um produto cosm\u00e9tico e compar\u00e1-las com outros produtos similares (concorr\u00eancia), com o \u201cideal\u201d do mercado, entre lotes diferentes ou em diferentes per\u00edodos da vida \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>M\u00e9rieux NutriSciences<\/strong>, com a ajuda da experi\u00eancia acumulada, coloca ao dispor dos seus Clientes um servi\u00e7o de forma\u00e7\u00e3o nas empresas, que lhes permitir\u00e1 construir e gerir um painel interno de provadores peritos no seu produto, dando assim resposta a todas as necessidades de controlo das caracter\u00edsticas sensoriais.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns267803_33c1d8-c8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns267803_33c1d8-c8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns267803_33c1d8-c8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns267803_33c1d8-c8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn267803_6a8204-3c.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn267803_6a8204-3c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.merieuxnutrisciences.com\/pt\/contacto\/\"><span class=\"kt-btn-inner-text\">Contacte-nos<\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-267803_e4dc9f-85 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-267803_e4dc9f-85 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-267803_e4dc9f-85\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n <div class=\"linksgrid-block-wrapper fullwidth-block\">\n    <div class=\"linksgrid-wrapper\">\n        <div class=\"linksgrid\">\n            <div class=\"linksgrid__header\">\n                                    <h2>Servi\u00e7os relacionados<\/h2>\n                                            <\/div>\n            <ul class=\"linksgrid__grid\">\n                                                                                                                <li class=\"linksgrid__element\">\n                                <a href=\"https:\/\/www.merieuxnutrisciences.com\/pt\/cosmeticos-e-cuidados-pessoais\/analise-sensorial-de-cosmeticos\/alegacoes-sensoriais-em-cosmeticos\/\">\n                                    <div class=\"linksgrid__image\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2025\/12\/cosmetics-labeling.png\" alt=\"\">\n                                    <\/div>\n                                    <div class=\"linksgrid__content\">\n                                        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