{"id":267788,"date":"2026-03-26T12:13:03","date_gmt":"2026-03-26T12:13:03","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?page_id=267788"},"modified":"2026-03-26T13:03:52","modified_gmt":"2026-03-26T13:03:52","slug":"alegacoes-sensoriais-em-cosmeticos","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/pt\/cosmeticos-e-cuidados-pessoais\/analise-sensorial-de-cosmeticos\/alegacoes-sensoriais-em-cosmeticos\/","title":{"rendered":"Alega\u00e7\u00f5es sensoriais em cosm\u00e9ticos"},"content":{"rendered":"\n<div class=\"page-header-block-wrapper fullwidth-block\">\n    <div class=\"acf-page-header\" style=\"background-image: url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2025\/12\/cosmetics-labeling.png'); \">\n        <div class=\"overlay\"><\/div>\n        <div class=\"acf-page-header-container\">\n                        <h1>Alega\u00e7\u00f5es sensoriais em cosm\u00e9ticos<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n.page-header-block-wrapper{\n    margin-bottom: 60px;\n}\n\n.fullwidth-block {\n    max-width: none !important;\n    width: 100vw !important;\n    position: relative;\n    padding:0px;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n}\n\n.acf-page-header {\n    background-size: cover;\n    background-position: center;\n    display: flex;\n    position: relative;\n    min-height: 250px; \n}\n\n.acf-page-header-container{\n    margin: 0 auto;\n    padding: 48px 24px;\n    display: flex;\n    flex-direction: column;\n    justify-content: end;\n    align-items: center;\n}\n\n.acf-page-header .overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background: linear-gradient(to top, var(--global-palette4), transparent);\n    z-index: 1;\n}\n\n.acf-page-header-container .image-wrapper{\n    position:relative;\n    height: 70px;\n    width: 70px;\n    background: var(--global-palette4);\n    border-radius: 50%;\n    z-index: 1;\n}\n\n.acf-page-header-container img{\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    max-width:40px;\n    z-index: 2;\n}\n\n.acf-page-header h1 {\n    display:block;\n    position: relative;\n    z-index: 2;\n    color:white;\n    text-align: center;\n}\n\n@media (min-width: 1025px) {\n    .acf-page-header-container{\n        width: 1290px;\n    }\n    \n}\n\n@media (max-width: 1024px) {\n    .acf-page-header-container {\n        align-self: end;\n    }\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n}\n\n@media (max-width: 768px) {\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n    .acf-page-header h1 {\n        font-size:28px;\n    }\n}\n\n<\/style>\n\n\n\n\n<p class=\"wp-block-paragraph\">Num mercado cosm\u00e9tico cada vez mais competitivo e centrado na experi\u00eancia do consumidor, a diferencia\u00e7\u00e3o dos produtos vai muito al\u00e9m da efic\u00e1cia comprovada. Textura, fragr\u00e2ncia, sensa\u00e7\u00e3o na pele e perce\u00e7\u00e3o imediata ap\u00f3s a aplica\u00e7\u00e3o s\u00e3o fatores decisivos na escolha do produto e na fideliza\u00e7\u00e3o \u00e0 marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>alega\u00e7\u00f5es sensoriais<\/strong> desempenham um papel fundamental na comunica\u00e7\u00e3o de cosm\u00e9ticos, permitindo destacar atributos valorizados pelo consumidor e diferenciar os produtos face \u00e0 concorr\u00eancia. Estas mensagens influenciam a perce\u00e7\u00e3o, a decis\u00e3o de compra e a experi\u00eancia de utiliza\u00e7\u00e3o, refor\u00e7ando o posicionamento e o valor da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No setor cosm\u00e9tico, as alega\u00e7\u00f5es sensoriais podem estar associadas:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items267788_bb0766-a1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267788_bb0766-a1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267788_bb0766-a1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items267788_bb0766-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items267788_bb0766-a1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items267788_bb0766-a1 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-267788_a17e57-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267788_a17e57-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00c0s caracter\u00edsticas sensoriais<\/strong>: <em>\u201cTextura leve e sedosa\u201d<\/em>, <em>\u201cFragr\u00e2ncia delicada e envolvente\u201d<\/em>.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267788_482fef-c7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267788_482fef-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00c0 funcionalidade e sensa\u00e7\u00e3o na pele<\/strong>: <em>\u201cAbsor\u00e7\u00e3o r\u00e1pida, sem sensa\u00e7\u00e3o oleosa\u201d<\/em>, <em>\u201cAcabamento natural e luminoso\u201d<\/em>.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267788_d2640f-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267788_d2640f-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ao desempenho percecionado<\/strong>: <em>\u201cPele visivelmente mais macia e hidratada desde a primeira aplica\u00e7\u00e3o\u201d<\/em>.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267788_a364d3-e1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267788_a364d3-e1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00c0 componente emocional<\/strong>: <em>\u201cSensa\u00e7\u00e3o imediata de conforto e bem-estar\u201d<\/em>.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-267788_917af0-bc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-267788_917af0-bc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00c0 perce\u00e7\u00e3o do consumidor<\/strong>: <em>\u201cA pele parece mais jovem e revitalizada\u201d.<br><\/em><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Estas alega\u00e7\u00f5es podem atuar antes, durante ou ap\u00f3s a utiliza\u00e7\u00e3o do produto e devem ser sempre <strong>verdadeiras, comprov\u00e1veis e n\u00e3o enganosas<\/strong>, em conformidade com o <strong><a href=\"http:\/\/data.europa.eu\/eli\/reg\/2009\/1223\/oj\" target=\"_blank\" data-type=\"link\" data-id=\"http:\/\/data.europa.eu\/eli\/reg\/2009\/1223\/oj\" rel=\"noreferrer noopener\">Regulamento (CE) n.\u00ba 1223\/2009<\/a><\/strong> e com os <strong>crit\u00e9rios comuns para alega\u00e7\u00f5es cosm\u00e9ticas<\/strong> estabelecidos pelo <strong><a href=\"http:\/\/data.europa.eu\/eli\/reg\/2013\/655\/oj\" target=\"_blank\" data-type=\"link\" data-id=\"http:\/\/data.europa.eu\/eli\/reg\/2013\/655\/oj\" rel=\"noreferrer noopener\">Regulamento (UE) n.\u00ba 655\/2013<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os estudos sensoriais em cosm\u00e9ticos s\u00e3o conduzidos com base em <strong>metodologias normalizadas e rigorosas<\/strong>, recorrendo a <strong>pain\u00e9is de consumidores e\/ou avaliadores treinados<\/strong>, de acordo com o objetivo do estudo e o tipo de alega\u00e7\u00e3o a suportar. Os resultados obtidos s\u00e3o estatisticamente tratados e <strong>podem ser integrados no <a href=\"https:\/\/www.merieuxnutrisciences.com\/pt\/cosmeticos-e-cuidados-pessoais\/ficheiro-de-informacao-do-produto-fip-pif\/\" data-type=\"link\" data-id=\"https:\/\/www.merieuxnutrisciences.com\/pt\/cosmeticos-e-cuidados-pessoais\/ficheiro-de-informacao-do-produto-fip-pif\/\">Dossier de Informa\u00e7\u00e3o do Produto (PIF)<\/a><\/strong>, constituindo um suporte t\u00e9cnico robusto em contexto de auditorias ou fiscaliza\u00e7\u00e3o pelas autoridades competentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A M\u00e9rieux NutriSciences disp\u00f5e de um <strong>laborat\u00f3rio de an\u00e1lise sensorial<\/strong> concebido de acordo com a norma <strong>ISO 8589:2007<\/strong>, cumpre os requisitos da <strong>ISO 11136:2014<\/strong> para a realiza\u00e7\u00e3o de testes com consumidores em ambiente controlado e aplica as orienta\u00e7\u00f5es da <strong>ISO 20784:2021<\/strong>, espec\u00edfica para a fundamenta\u00e7\u00e3o de alega\u00e7\u00f5es sensoriais e de produtos de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que relevante, os estudos sensoriais podem ser <strong>complementados com ensaios de efic\u00e1cia, seguran\u00e7a e avalia\u00e7\u00e3o de desempenho<\/strong>, permitindo uma abordagem integrada e consistente da substancia\u00e7\u00e3o das alega\u00e7\u00f5es cosm\u00e9ticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aliando infraestruturas especializadas, conhecimento t\u00e9cnico em cosm\u00e9ticos e a aplica\u00e7\u00e3o de guias de boas pr\u00e1ticas reconhecidos internacionalmente, a M\u00e9rieux NutriSciences posiciona-se como um <strong>parceiro de confian\u00e7a<\/strong> na valida\u00e7\u00e3o de alega\u00e7\u00f5es sensoriais, contribuindo para a credibilidade das marcas e para o sucesso dos seus produtos no mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quer dar mais for\u00e7a \u00e0s alega\u00e7\u00f5es sensoriais dos seus cosm\u00e9ticos?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fale connosco<\/strong> e descubra como os nossos estudos sensoriais podem apoiar a valida\u00e7\u00e3o das suas alega\u00e7\u00f5es, refor\u00e7ar a confian\u00e7a do consumidor e diferenciar os seus produtos de forma segura e cred\u00edvel.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns267788_44294b-72{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns267788_44294b-72 .kt-button{font-weight:normal;font-style:normal;}.kt-btns267788_44294b-72 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns267788_44294b-72 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns267788_44294b-72 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns267788_44294b-72 .kt-btn-wrap-0 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Textura, fragr\u00e2ncia, sensa\u00e7\u00e3o na pele e perce\u00e7\u00e3o imediata ap\u00f3s a aplica\u00e7\u00e3o s\u00e3o fatores decisivos na escolha do produto e na fideliza\u00e7\u00e3o \u00e0 marca. 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