{"id":166509,"date":"2025-03-25T09:41:49","date_gmt":"2025-03-25T09:41:49","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/satisfacao-do-consumidor\/"},"modified":"2026-03-26T11:53:27","modified_gmt":"2026-03-26T11:53:27","slug":"satisfacao-do-consumidor","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/pt\/alimentos\/analise-sensorial-e-estudos-de-consumidor\/satisfacao-do-consumidor\/","title":{"rendered":"Satisfa\u00e7\u00e3o do consumidor"},"content":{"rendered":"\n<div class=\"page-header-block-wrapper fullwidth-block\">\n    <div class=\"acf-page-header\" style=\"background-image: url(''); \">\n        <div class=\"overlay\"><\/div>\n        <div class=\"acf-page-header-container\">\n                            <div class=\"image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/02\/consumer-satisfaction-white.svg\" alt=\"Icon\" \/>\n                <\/div>\n                        <h1>Satisfa\u00e7\u00e3o do consumidor<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n.page-header-block-wrapper{\n    margin-bottom: 60px;\n}\n\n.fullwidth-block {\n    max-width: none !important;\n    width: 100vw !important;\n    position: relative;\n    padding:0px;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n}\n\n.acf-page-header {\n    background-size: cover;\n    background-position: center;\n    display: flex;\n    position: relative;\n    min-height: 250px; \n}\n\n.acf-page-header-container{\n    margin: 0 auto;\n    padding: 48px 24px;\n    display: flex;\n    flex-direction: column;\n    justify-content: end;\n    align-items: center;\n}\n\n.acf-page-header .overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    bottom: 0;\n    background: linear-gradient(to top, var(--global-palette4), transparent);\n    z-index: 1;\n}\n\n.acf-page-header-container .image-wrapper{\n    position:relative;\n    height: 70px;\n    width: 70px;\n    background: var(--global-palette4);\n    border-radius: 50%;\n    z-index: 1;\n}\n\n.acf-page-header-container img{\n    position: absolute;\n    top: 50%;\n    left: 50%;\n    transform: translate(-50%, -50%);\n    max-width:40px;\n    z-index: 2;\n}\n\n.acf-page-header h1 {\n    display:block;\n    position: relative;\n    z-index: 2;\n    color:white;\n    text-align: center;\n}\n\n@media (min-width: 1025px) {\n    .acf-page-header-container{\n        width: 1290px;\n    }\n    \n}\n\n@media (max-width: 1024px) {\n    .acf-page-header-container {\n        align-self: end;\n    }\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n}\n\n@media (max-width: 768px) {\n    .acf-page-header .overlay {\n        background: linear-gradient(to top, var(--global-palette4), transparent);\n    }\n    .acf-page-header h1 {\n        font-size:28px;\n    }\n}\n\n<\/style>\n\n\n\n\n<p class=\"wp-block-paragraph\">A satisfa\u00e7\u00e3o do consumidor desempenha um papel fundamental no sucesso de um produto. <strong>O sabor<\/strong>, o <strong>cheiro<\/strong>, o <strong>aspeto<\/strong> visual, a <strong>embalagem<\/strong> e<strong> a experi\u00eancia global<\/strong> influenciam fortemente as decis\u00f5es de compra e, em \u00faltima an\u00e1lise, a perce\u00e7\u00e3o da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise da satisfa\u00e7\u00e3o do consumidor \u00e9 fundamental para antecipar a aceita\u00e7\u00e3o global de um produto no seu mercado e avaliar as percep\u00e7\u00f5es e prefer\u00eancias. Estes tipos de estudos s\u00e3o normalmente realizados atrav\u00e9s de m\u00e9todos quantitativos para gerar dados representativos e acion\u00e1veis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beneficios-dos-estudos-de-satisfacao-do-consumidor\">Benef\u00edcios dos estudos de satisfa\u00e7\u00e3o do consumidor<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Marketing e vendas<\/strong><\/td><td><strong>Equipas de I&amp;D<\/strong><\/td><td><strong>Qualidade<\/strong><\/td><\/tr><tr><td>&#8211; Elabora\u00e7\u00e3o e valida\u00e7\u00e3o do marketing mix (por exemplo, coer\u00eancia entre a qualidade percebida do produto e o seu pre\u00e7o)<br><br>&#8211; Compreender o posicionamento em rela\u00e7\u00e3o aos produtos da concorr\u00eancia<\/td><td>&#8211; Avaliar novas receitas<br>&nbsp;<br>&#8211; Valida\u00e7\u00e3o de prot\u00f3tipos<br><br>&#8211; Analisar as prefer\u00eancias (atrav\u00e9s de um mapeamento de prefer\u00eancias)<\/td><td>&#8211; Avaliar a perce\u00e7\u00e3o do produto ao longo do tempo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, <strong>os m\u00e9todos qualitativos<\/strong>, como entrevistas ou grupos de discuss\u00e3o, ajudar\u00e3o a obter uma vis\u00e3o mais profunda das <strong>motiva\u00e7\u00f5es<\/strong> dos consumidores, das <strong>emo\u00e7\u00f5es <\/strong>que o produto pode evocar e a identificar <strong>as expectativas<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-nossas-capacidades\">As nossas capacidades<\/h2>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_fdf04a-8d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_fdf04a-8d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_fdf04a-8d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_fdf04a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items166509_fdf04a-8d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items166509_fdf04a-8d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-166509_2eefa0-7f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_2eefa0-7f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>15 laborat\u00f3rios de an\u00e1lise sensorial<\/strong> em todo o mundo e uma rede de parceiros para efetuar grandes estudos de consumo em todas as regi\u00f5es.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_6cd887-c7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_6cd887-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Todos os nossos laborat\u00f3rios seguem as  normas locais e t\u00eam \u00e1reas espec\u00edficas para a prepara\u00e7\u00e3o de produtos com normas de higiene rigorosas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_d10224-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_d10224-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Dispomos de grandes pain\u00e9is de consumidores, continuamente renovados, com carater\u00edsticas diferentes em termos de regimes alimentares, idade, g\u00e9nero, etc. Preocupamo-nos com a gest\u00e3o rigorosa dos dados pessoais, em conformidade com as exig\u00eancias <strong>do RGPD <\/strong>.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_5c6610-8d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_5c6610-8d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Cada estudo \u00e9 realizado com um m\u00ednimo de <strong>60 consumidores<\/strong> para obter informa\u00e7\u00f5es fi\u00e1veis.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_0017a5-91 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_0017a5-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Propomos solu\u00e7\u00f5es inovadoras para adaptar os seus estudos \u00e0s suas limita\u00e7\u00f5es ou objetivos: testes no domic\u00edlio, configura\u00e7\u00f5es espec\u00edficas, etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-nossas-solucoes\">As nossas solu\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para adaptar os nossos servi\u00e7os \u00e0s suas necessidades, a nossa equipa personaliza a escala, o \u00e2mbito e as especificidades de cada estudo, utilizando v\u00e1rias configura\u00e7\u00f5es de painel e oferecendo <strong>op\u00e7\u00f5es totalmente personaliz\u00e1veis.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estudos-quantitativos-simples\">Estudos quantitativos simples<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os estudos quantitativos visam determinar o n\u00edvel de satisfa\u00e7\u00e3o do consumidor relativamente \u00e0s <strong>carater\u00edsticas organol\u00e9pticas <\/strong>de um produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este estudo \u00e9 realizado atrav\u00e9s de um inqu\u00e9rito normalizado que abrange:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_82706b-3d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_82706b-3d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_82706b-3d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_82706b-3d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items166509_82706b-3d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items166509_82706b-3d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-166509_986b9b-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_986b9b-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Satisfa\u00e7\u00e3o global;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_af4216-f2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_af4216-f2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Prefer\u00eancias;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_2428f2-90 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_2428f2-90\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Inten\u00e7\u00e3o de compra.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estudos-quantitativos-de-otimizacao-do-consumo\">Estudos quantitativos de otimiza\u00e7\u00e3o do consumo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os nossos estudos quantitativos de otimiza\u00e7\u00e3o do consumo medem o n\u00edvel de aceitabilidade dos produtos pelos consumidores, tanto a n\u00edvel global como em rela\u00e7\u00e3o as caracter\u00edsticas sensoriais chave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este estudo fornece informa\u00e7\u00f5es sobre os principais <strong>pontos fortes e fracos <\/strong>do produto (em compara\u00e7\u00e3o com os produtos dos concorrentes). Utilizamos um question\u00e1rio personaliz\u00e1vel que pode incluir perguntas adicionais relacionadas com a textura, o cheiro e outros fatores relevantes. Adicionalmente, inclui quest\u00f5es sobre a adequa\u00e7\u00e3o do produto ao marketing mix e \u00e0 promessa da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estudos-ad-hoc\">Estudos Ad hoc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desenhamos estes estudos totalmente personaliz\u00e1veis para responder a pedidos complexos, combinando testes quantitativos com perce\u00e7\u00f5es qualitativas dos consumidores, utilizando metodologias e conte\u00fados espec\u00edficos. Personalizamos o conte\u00fado, tipo e formato das entrevistas e inqu\u00e9ritos, e adaptamos o recrutamento de consumidores com base nas suas dietas espec\u00edficas e no uso dos produtos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mapa-de-preferencias-gerar-informacoes-aplicaveis-no-desenvolvimento-de-produtos\">Mapa de Prefer\u00eancias: Gerar informa\u00e7\u00f5es aplic\u00e1veis no desenvolvimento de produtos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos cruzar as caracter\u00edsticas organol\u00e9ticas dos produtos e a sua intensidade relacionada com as prefer\u00eancias dos consumidores para estabelecer um mapeamento de prefer\u00eancias. Os mapas de prefer\u00eancias destacam os atributos do produto mais correlacionados com as prefer\u00eancias dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de estudo \u00e9 particularmente relevante para fornecer informa\u00e7\u00f5es para o desenvolvimento de produtos: tanto nas fases iniciais do conceito como nas fases de reformula\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-metodos-implicitos-capturar-reacoes-subconscientes-para-analisar-preferencias\">M\u00e9todos impl\u00edcitos: Capturar rea\u00e7\u00f5es subconscientes para analisar prefer\u00eancias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os m\u00e9todos impl\u00edcitos para estudos sensoriais s\u00e3o t\u00e9cnicas que capturam respostas subconscientes ou autom\u00e1ticas a est\u00edmulos, proporcionando informa\u00e7\u00f5es sobre as prefer\u00eancias dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vantagem destes m\u00e9todos \u00e9 evitar os preconceitos conscientes dos consumidores e obter perce\u00e7\u00f5es mais profundas. Estes podem incluir an\u00e1lise de express\u00f5es faciais, rastreamento ocular e medi\u00e7\u00f5es fisiol\u00f3gicas, como frequ\u00eancia card\u00edaca e condut\u00e2ncia da pele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os m\u00e9todos impl\u00edcitos complementam as t\u00e9cnicas tradicionais de avalia\u00e7\u00e3o sensorial e s\u00e3o particularmente valiosos para estudar temas sens\u00edveis ou atitudes subconscientes em rela\u00e7\u00e3o a produtos. Incorporar m\u00e9todos impl\u00edcitos nos estudos sensoriais pode enriquecer os resultados da investiga\u00e7\u00e3o, levando a um desenvolvimento de produtos e estrat\u00e9gias de marketing mais informados que v\u00e3o desde a ind\u00fastria alimentar at\u00e9 aos cosm\u00e9ticos, entre outras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-merieux-nutrisciences-o-parceiro-ideal-na-otimizacao-os-seus-produtos-nbsp\">M\u00e9rieux NutriSciences, o Parceiro ideal na otimiza\u00e7\u00e3o os seus produtos&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As nossas equipas possuem um conhecimento profundo do seu produto, gra\u00e7as a uma expertise multidisciplinar adquirida ao longo de 40 anos.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_960989-35:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items166509_960989-35 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mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_c91bf8-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Rede global:<\/strong> A M\u00e9rieux NutriSciences realiza estudos sensoriais e de consumidores em mais de 23 pa\u00edses em todo o mundo e disp\u00f5e de 8 Centros de Excel\u00eancia para apoiar localmente os seus protocolos de investiga\u00e7\u00e3o.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_37ef44-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_37ef44-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Apoio local:<\/strong> Estamos presentes em 32 pa\u00edses, o que nos permite oferecer um atendimento ao cliente pr\u00f3ximo de si.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-166509_0a5e56-d2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-166509_0a5e56-d2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">A nossa equipa, <strong>composta por mais de 160 profissionais especializados em estudos sensoriais e de consumidores<\/strong>, est\u00e1 comprometida em conduzir a sua investiga\u00e7\u00e3o com a metodologia mais adequada para responder \u00e0s suas necessidades.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/pt\/contacto\/\">Contacte-nos<\/a><\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-166509_0078ac-58 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-166509_0078ac-58 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-166509_0078ac-58\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A satisfa\u00e7\u00e3o do consumidor desempenha um papel fundamental no sucesso de um produto. O sabor, o cheiro, o aspeto visual, a embalagem e a experi\u00eancia global influenciam fortemente as decis\u00f5es de compra e, em \u00faltima an\u00e1lise, a perce\u00e7\u00e3o da marca. A an\u00e1lise da satisfa\u00e7\u00e3o do consumidor \u00e9 fundamental para antecipar a aceita\u00e7\u00e3o global de um&#8230;<\/p>\n","protected":false},"author":53,"featured_media":0,"parent":104542,"menu_order":0,"comment_status":"open","ping_status":"open","template":"service-page-EP-turquoise.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[1766],"class_list":["post-166509","page","type-page","status-publish","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"darko","author_link":"https:\/\/www.merieuxnutrisciences.com\/pt\/author\/darko-tapollostudio-fr\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/166509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/comments?post=166509"}],"version-history":[{"count":6,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/166509\/revisions"}],"predecessor-version":[{"id":267787,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/166509\/revisions\/267787"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/104542"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/media?parent=166509"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/folder?post=166509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}