{"id":104545,"date":"2024-06-29T08:12:10","date_gmt":"2024-06-29T07:12:10","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/?page_id=104545"},"modified":"2024-06-29T09:29:29","modified_gmt":"2024-06-29T08:29:29","slug":"percepcao-do-consumidor","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/pt\/alimentos\/analise-sensorial-e-estudos-de-consumidor\/percepcao-do-consumidor\/","title":{"rendered":"Percep\u00e7\u00e3o do Consumidor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para al\u00e9m da satisfa\u00e7\u00e3o, a identifica\u00e7\u00e3o das <strong>percep\u00e7\u00f5es espec\u00edficas e qualitativas dos consumidores<\/strong> sobre os seus conceitos, produtos ou marcas \u00e9 fundamental para <strong>impulsionar a inova\u00e7\u00e3o<\/strong> das suas refer\u00eancias ou de projetos de melhoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os nossos estudos apoiam a identifica\u00e7\u00e3o das <strong>emo\u00e7\u00f5es<\/strong>, <strong>motiva\u00e7\u00f5es <\/strong>e <strong>necessidades <\/strong>dos consumidores de uma forma espec\u00edfica e qualitativa. Compreender melhor a utiliza\u00e7\u00e3o e as expectativas dos consumidores ajuda a aperfei\u00e7oar o processo de inova\u00e7\u00e3o e a conceber briefings para produtos e respectivas embalagens.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beneficios-dos-estudos-da-percepcao-do-consumidor\">Benef\u00edcios dos estudos da percep\u00e7\u00e3o do consumidor<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Comercial e Marketing<\/strong><\/td><td><strong>Inova\u00e7\u00e3o e Desenvolvimento<\/strong><\/td><td><strong>Qualidade<\/strong><\/td><\/tr><tr><td>&#8211; Defini\u00e7\u00e3o de novos conceitos.<br><br>&#8211; Avalia\u00e7\u00e3o de novos conceitos, eixos de melhoria.<br><br>&#8211; Compreens\u00e3o das expectativas dos consumidores e das necessidades n\u00e3o satisfeitas.<br><br>&#8211; Apoio \u00e0 defini\u00e7\u00e3o do plano de marketing.<br><br>Elabora\u00e7\u00e3o e valida\u00e7\u00e3o do argumento de venda.<\/td><td>&#8211; Avalia\u00e7\u00e3o de novas formula\u00e7\u00f5es.<br><br>&#8211; Valida\u00e7\u00e3o de prot\u00f3tipos.<br><br>&#8211; An\u00e1lise das prefer\u00eancias (atrav\u00e9s de um mapeamento de prefer\u00eancias).<\/td><td>&#8211; Valida\u00e7\u00e3o das alega\u00e7\u00f5es qualitativas.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os <strong>m\u00e9todos quantitativos <\/strong>ajudar\u00e3o a compreender a aprecia\u00e7\u00e3o global dos produtos e as caracter\u00edsticas organol\u00e9pticas mais apreciadas\/n\u00e3o apreciadas pelos consumidores.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-nossas-capacidades\">As nossas capacidades<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>14 laborat\u00f3rios sensoriais<\/strong> em todo o mundo e uma rede de parceiros para realizar estudos de consumo alargados a n\u00edvel internacional.<\/li>\n\n\n\n<li>Todos os nossos laborat\u00f3rios s\u00e3o desenvolvidos de acordo com as <strong>normas internacionais de refer\u00eancia<\/strong> e mant\u00eam \u00e1reas espec\u00edficas para a prepara\u00e7\u00e3o de produtos com normas de higiene rigorosas.<\/li>\n\n\n\n<li>Beneficiamos de um <strong>grande n\u00famero de pain\u00e9is de consumidores<\/strong>, continuamente renovados, com caracter\u00edsticas vari\u00e1veis em termos de regimes alimentares, idade, g\u00e9nero, etc. Temos muito orgulho na gest\u00e3o rigorosa dos dados pessoais, em conformidade com os requisitos do RGPD.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-nossas-solucoes\">As nossas solu\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fornecemos informa\u00e7\u00f5es espec\u00edficas atrav\u00e9s de <strong>m\u00e9todos qualitativos<\/strong>, gerando pontos de melhoria, emo\u00e7\u00f5es, informa\u00e7\u00f5es chave sobre as expectativas, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter informa\u00e7\u00f5es sobre a percep\u00e7\u00e3o do consumidor, realizamos <strong>entrevistas<\/strong>, <em><strong>focus groups, workshops<\/strong><\/em>, <strong>estudos etnogr\u00e1ficos<\/strong> e <strong>estudos domicili\u00e1rios<\/strong>. Esta variedade de configura\u00e7\u00f5es permite-nos recolher uma gama mais vasta de informa\u00e7\u00f5es. Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os estudos etnogr\u00e1ficos em casa ou em loja ajudar\u00e3o a compreender a utiliza\u00e7\u00e3o dos produtos e a forma como s\u00e3o formadas as inten\u00e7\u00f5es de compra.<\/li>\n\n\n\n<li><em>Focus groups<\/em> e <em>workshops <\/em>ajudar\u00e3o a promover a cria\u00e7\u00e3o e a desafiar conceitos.<\/li>\n\n\n\n<li>As entrevistas ser\u00e3o relevantes para conhecer as emo\u00e7\u00f5es e as expectativas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os nossos estudos qualitativos s\u00e3o totalmente <strong>personaliz\u00e1veis <\/strong>e geralmente combinados com um estudo quantitativo, com metodologias e conte\u00fados espec\u00edficos. Esta combina\u00e7\u00e3o d\u00e1 aos nossos clientes uma compreens\u00e3o mais completa do seu produto. Al\u00e9m disso, se as percep\u00e7\u00f5es quantitativas e qualitativas estiverem alinhadas, as conclus\u00f5es gerais s\u00e3o refor\u00e7adas e o risco de enviesamento \u00e9 minimizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizamos o conte\u00fado, o tipo e o formato das entrevistas em fun\u00e7\u00e3o do seu desafio (reformula\u00e7\u00e3o, inova\u00e7\u00e3o de produtos, etc.). Personalizamos o recrutamento do painel para regimes alimentares e utiliza\u00e7\u00f5es de produtos espec\u00edficos.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sense-n-feel-measuring-emotions\">Sense\u2019n Feel\u2122: Measuring Emotions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identifying emotions projected in relation to a product, concept, packaging, brand, etc., is key to comparing emotions triggered by different products and brands, building communication based on emotions, and identifying fit with product\/brand promise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9rieux NutriSciences&#8217; R&amp;D teams developed the <strong>Sense\u2019n Feel\u2122<\/strong> tool, using a validated and scientific approach to measure emotions and personality traits in relation to products. The tool is based on emotion boards to help consumers reflect the emotions they feel when interacting with a product\/brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This methodology has been verified in multiple countries (to ensure cultural accuracy): France, Spain, Germany, Italy, the UK, Brazil, Mexico, the USA, China, and Japan.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-feel-good-measuring-wellness\">Feel Good: Measuring Wellness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The use of a product can contribute to bringing well-being to consumers. This information can be used within product\u2019s <strong>claims<\/strong>, <strong>marketing <\/strong>elements or as an <strong>improvement axis<\/strong>. Wellness has been split into <strong>9 dimensions<\/strong>. Each dimension has its own weight in the measurement of overall well-being.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our teams built a scientifically and literature-based <strong>questionnaire <\/strong>using a validated and scientific approach to measure subjective well-being through its 9 dimensions, based on self-declaration.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lh7-us.googleusercontent.com\/19KOnJR3OaKXGm61yCEnAaiqJNIr-41AeL4QWVjMrnDZN_y01cVHByJciU1ezYrJjgBjomnADh4Cjkc-dQl2mRNBB_GJACPUJOSfkjqyar4qdSSWS_M-5PlN9SVolaPzezE54PAc6PsCfKYlPHUIe-s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/19KOnJR3OaKXGm61yCEnAaiqJNIr-41AeL4QWVjMrnDZN_y01cVHByJciU1ezYrJjgBjomnADh4Cjkc-dQl2mRNBB_GJACPUJOSfkjqyar4qdSSWS_M-5PlN9SVolaPzezE54PAc6PsCfKYlPHUIe-s\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-melhore-a-sua-oferta-conhecendo-a-perspectiva-sensorial-do-consumidor-com-a-merieux-nutrisciences\">Melhore a sua oferta conhecendo a perspectiva sensorial do consumidor com a M\u00e9rieux NutriSciences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As nossas equipas t\u00eam um conhecimento profundo do seu produto gra\u00e7as a uma experi\u00eancia multidisciplinar adquirida ao longo de 40 anos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rede global<\/strong>: A M\u00e9rieux NutriSciences efetua estudos sensoriais e de consumo em mais de <strong>23 pa\u00edses<\/strong> em todo o mundo e possui <strong>7 centros<\/strong> de excel\u00eancia para apoiar os seus protocolos de investiga\u00e7\u00e3o localmente.<\/li>\n\n\n\n<li><strong>Assist\u00eancia local<\/strong>: ser global n\u00e3o significa ser complexo&#8230; Estamos presentes em <strong>27 pa\u00edses<\/strong>, o que nos permite prestar assist\u00eancia ao cliente mesmo ao seu lado.<\/li>\n\n\n\n<li><strong>A nossa equipa de mais de 160 especialistas<\/strong> em an\u00e1lise sensorial e estudos de consumidor est\u00e1 empenhada em conduzir a sua investiga\u00e7\u00e3o com a metodologia mais adaptada \u00e0s suas necessidades.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/pt\/contacto\/\"><strong>C<\/strong>ontacte-nos e saiba mais sobre como podemos ajudar na identifica\u00e7\u00e3o da percep\u00e7\u00e3o do consumidor do seu produto<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Para al\u00e9m da satisfa\u00e7\u00e3o, a identifica\u00e7\u00e3o das percep\u00e7\u00f5es espec\u00edficas e qualitativas dos consumidores sobre os seus conceitos, produtos ou marcas \u00e9 fundamental para impulsionar a inova\u00e7\u00e3o das suas refer\u00eancias ou de projetos de melhoria. Os nossos estudos apoiam a identifica\u00e7\u00e3o das emo\u00e7\u00f5es, motiva\u00e7\u00f5es e necessidades dos consumidores de uma forma espec\u00edfica e qualitativa. Compreender melhor&#8230;<\/p>\n","protected":false},"author":16,"featured_media":82240,"parent":104542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-turquoise.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[1766],"class_list":["post-104545","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/02\/sensory-consumer-research-section-1-1-e1755010873844-1024x328.jpg",1024,328,true],"author_info":{"display_name":"Rui Nogueira","author_link":"https:\/\/www.merieuxnutrisciences.com\/pt\/author\/rui\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/104545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/comments?post=104545"}],"version-history":[{"count":0,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/104545\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/pages\/104542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/media\/82240"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/media?parent=104545"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/pt\/wp-json\/wp\/v2\/folder?post=104545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}