Sensory and Consumer Insights
Mérieux NutriSciences’ Sensory Analysis and Consumer Research services give you the ability to evaluate the quality of your food and beverage products, discover new consumer attitudes, compare products against competitors and generate new product ideas all in one place.
Our network of experts can:
- Work with your R&D and marketing teams to develop products that meet consumer expectations
- Help you determine how ingredient and process changes can affect the characteristics of your product
- Compile complete sensory profiles
- Identify key sensory attributes that promote consumer acceptance and quality assurance validation
Our process is simple. We apply our portfolio of proven sensory and consumer tools and methodologies to help you identify opportunities in new markets, maximize the profitability of your product and actions and ensure a long-term relationship between your consumers and your product. The aim of our research is to better understand consumers and help you define your marketing strategy by measuring and explaining the sensory aspects of your product.