{"id":97336,"date":"2023-11-16T16:34:36","date_gmt":"2023-11-16T16:34:36","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/sostenibilita\/packaging-sostenibile\/green-claims\/"},"modified":"2026-03-30T08:27:23","modified_gmt":"2026-03-30T07:27:23","slug":"green-claims","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/it\/sostenibilita\/packaging-sostenibile\/green-claims\/","title":{"rendered":"Green Claims"},"content":{"rendered":"<style>.kb-row-layout-id97336_ba7165-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id97336_ba7165-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id97336_ba7165-20 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:80px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id97336_ba7165-20{border-bottom-left-radius:200px;overflow:clip;isolation:isolate;}.kb-row-layout-id97336_ba7165-20 > .kt-row-layout-overlay{border-bottom-left-radius:200px;}.kb-row-layout-id97336_ba7165-20 > .kt-row-layout-overlay{opacity:0.29;background-image:url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2025\/11\/Eco-friendly-tableware-kraft-paper-food-packaging-on-light-green-background.-Street-food-paper-packaging-recyclable-paperware-zero-waste-packaging-concept.-Flat-lay-scaled.jpeg');background-size:cover;background-position:51% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id97336_ba7165-20{z-index:1475;position:relative;}.kb-row-layout-id97336_ba7165-20 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id97336_ba7165-20 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kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column97336_72e0a9-97 > .kt-inside-inner-col,.kadence-column97336_72e0a9-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column97336_72e0a9-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column97336_72e0a9-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column97336_72e0a9-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column97336_72e0a9-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column97336_72e0a9-97{position:relative;}@media all and (max-width: 1024px){.kadence-column97336_72e0a9-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column97336_72e0a9-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column97336_72e0a9-97 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff, .wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff[data-kb-block=\"kb-adv-heading97336_8f559d-ff\"]{max-width:960px;margin-right:auto;margin-left:auto;margin-top:0em;margin-bottom:0em;text-align:center;font-size:70px;line-height:1.1;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff[data-kb-block=\"kb-adv-heading97336_8f559d-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff[data-kb-block=\"kb-adv-heading97336_8f559d-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff, .wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff[data-kb-block=\"kb-adv-heading97336_8f559d-ff\"]{font-size:42px;line-height:1.1;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff, .wp-block-kadence-advancedheading.kt-adv-heading97336_8f559d-ff[data-kb-block=\"kb-adv-heading97336_8f559d-ff\"]{font-size:28px;line-height:1.1;}}<\/style>\n<h1 class=\"kt-adv-heading97336_8f559d-ff wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading97336_8f559d-ff\">Green Claims<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column97336_4ab582-15{max-width:960px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column97336_4ab582-15{-webkit-flex:0 1 960px;flex:0 1 960px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column97336_4ab582-15 > .kt-inside-inner-col,.kadence-column97336_4ab582-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column97336_4ab582-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column97336_4ab582-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column97336_4ab582-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column97336_4ab582-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column97336_4ab582-15{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column97336_4ab582-15{-webkit-flex:0 1 960px;flex:0 1 960px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column97336_4ab582-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column97336_4ab582-15{max-width:960px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column97336_4ab582-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column97336_4ab582-15\"><div class=\"kt-inside-inner-col\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column97336_8e4af5-5a > .kt-inside-inner-col{display:flex;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col,.kadence-column97336_8e4af5-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column97336_8e4af5-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column97336_8e4af5-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column97336_8e4af5-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column97336_8e4af5-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column97336_8e4af5-5a inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c, .wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c[data-kb-block=\"kb-adv-heading97336_f8a477-1c\"]{padding-top:var(--global-kb-spacing-xl, 4rem);margin-top:0px;margin-bottom:0px;text-align:center;font-size:40px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c[data-kb-block=\"kb-adv-heading97336_f8a477-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c[data-kb-block=\"kb-adv-heading97336_f8a477-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c, .wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c[data-kb-block=\"kb-adv-heading97336_f8a477-1c\"]{font-size:36px;line-height:1.3;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c, .wp-block-kadence-advancedheading.kt-adv-heading97336_f8a477-1c[data-kb-block=\"kb-adv-heading97336_f8a477-1c\"]{font-size:28px;line-height:1.3;}}<\/style>\n<p class=\"kt-adv-heading97336_f8a477-1c wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading97336_f8a477-1c\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec, .wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec[data-kb-block=\"kb-adv-heading97336_91e64e-ec\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec[data-kb-block=\"kb-adv-heading97336_91e64e-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading97336_91e64e-ec[data-kb-block=\"kb-adv-heading97336_91e64e-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading97336_91e64e-ec wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading97336_91e64e-ec\">La Commissione UE e le autorit\u00e0 nazionali preposte alla tutela dei consumatori hanno diffuso i risultati di uno screening incentrato sul <strong>greenwashing<\/strong>, la pratica in cui le aziende affermano di essere pi\u00f9 rispettose dell\u2019ambiente di quanto non lo siano in realt\u00e0. Hanno analizzato le richieste ambientali online di vari settori economici, tra cui abbigliamento, cosmetici e attrezzature domestiche. <strong>Nel 42% dei casi<\/strong>, le autorit\u00e0 nazionali per la tutela dei consumatori avevano motivo di ritenere che tali claim fossero eccessivi, falsi o ingannevoli, potenzialmente qualificabili come pratiche commerciali sleali ai sensi delle norme dell\u2019UE. Il greenwashing \u00e8 aumentato poich\u00e9 i consumatori cercano sempre pi\u00f9 prodotti sostenibili dal punto di vista ambientale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riguardo a questo argomento, \u00e8 anche degno di nota l\u2019iniziativa dell\u2019UE <a href=\"https:\/\/ec.europa.eu\/info\/law\/better-regulation\/have-your-say\/initiatives\/12467-Consumer-policy-strengthening-the-role-of-consumers-in-the-green-transition_en\" target=\"_blank\" rel=\"noopener\"><em>Strengthening the Role of Consumers in the Green Transition<\/em><\/a>. Tra i suoi obiettivi, garantire che i consumatori ricevano informazioni affidabili e utili sui prodotti e prevenire la diffusione di informazioni ambientali sovrastimate.<\/p>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-importanza-di-una-comunicazione-chiara\"><strong>L\u2019importanza di una comunicazione chiara<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I <strong>claim <\/strong>e le <strong>etichette ambientali<\/strong> svolgono un ruolo cruciale nella descrizione di un prodotto. Entrambi mirano a comunicarne le prestazioni e le caratteristiche ambientali. Quando tali claim ed etichette si basano su studi scientifici e oggettivi, in conformit\u00e0 con gli standard e le leggi esistenti, diventano una fonte di informazioni affidabile e ci\u00f2 aiuta a prevenire il greenwashing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuttavia, quando non esistono prove scientifiche e l\u2019unico scopo \u00e8 migliorare l\u2019immagine del marchio, il produttore non riesce a fornire informazioni autentiche ai propri consumatori e rischia di subire delle critiche.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-labels-amp-claims\"><strong><strong>Labels &amp; Claims<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;etichettatura ambientale descrive oggettivamente gli aspetti ambientali di un prodotto, spesso includendo informazioni sulla raccolta dei rifiuti. Alcuni Paesi europei l\u2019hanno reso obbligatoria, ma con normative e obiettivi diversi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I <strong>green claim<\/strong> sono dichiarazioni basate sugli standard ISO 14040 e ISO 14020, non sono obbligatori e trasmettono aspetti ambientali di un prodotto o processo e possono includere affermazioni come \u201criciclabile\u201d o \u201ccompostabile\u201d, nonch\u00e9 marchi che richiedono la verifica di terze parti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9rieux NutriSciences \u00e8 pronta a supportare i claim ambientali del vostro prodotto<\/strong><\/p>\n\n\n        <div class=\"wp-block-accordion\">\n            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">FUNZIONER\u00c0? AVR\u00c0 L\u2019IMPATTO PREVISTO?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Lo studio del mercato di riferimento pu\u00f2 far capire se uno <strong>specifico claim pu\u00f2 valorizzare il prodotto<\/strong> rispetto al target.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">QUANTO IMPEGNO COSTERA\u2019?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Una <strong>pre-valutazione<\/strong> che identifichi i passi necessari da intraprendere per sostenere una affermazione green \u00e8 utile per <strong>comprendere tempi, costi e possibili percorsi.<\/strong><\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">COME LO DIMOSTRO?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Ogni claim, marchio o affermazione <strong>deve essere supportata da prove scientifiche riproducibili.<\/strong><\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">HO BISOGNO DI UNA CERTIFICAZIONE? POSSO OTTENERE INDICI DI SOSTENIBILIT\u00c0 MISURABILI?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>I <strong>claim ambientali autodichiarati<\/strong> possono essere certificati, ma esistono anche altri tipi di marchi o indici per <strong>descrivere le prestazioni ambiental<\/strong>i.<\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                            \n                                    <div class=\"nq-c-Dropdown\" data-nqis=\"Dropdown\">\n                        <div data-nqdisplay=\"small\"><\/div>\n                        <div data-nqdisplay=\"large\"><\/div>\n    \n                        <div class=\"nq-c-Dropdown-toggler nq-c-Heading nq-u-blue\" data-lvl=\"3\" aria-expanded=\"false\">\n                            <span class=\"nq-c-Dropdown-toggler-txt\">POSSO CONFERMARNE L\u2019EFFICACIA?<\/span>\n                            <span class=\"nq-c-Dropdown-toggler-icon\">\n                                \n                                <span class=\"icon-minus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20.000000pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M936 2697 c-109 -61 -106 -221 5 -277 38 -20 66 -20 1619 -20 1553 0\n1581 0 1619 20 113 57 113 223 0 280 -38 20 -66 20 -1621 20 l-1583 0 -39 -23z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                <span class=\"icon-plus-accordion\"><?xml version=\"1.0\" standalone=\"no\"?>\n<!DOCTYPE svg PUBLIC \"-\/\/W3C\/\/DTD SVG 20010904\/\/EN\"\n \"http:\/\/www.w3.org\/TR\/2001\/REC-SVG-20010904\/DTD\/svg10.dtd\">\n<svg version=\"1.0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n width=\"20pt\" height=\"20pt\" viewBox=\"0 0 512.000000 512.000000\"\n preserveAspectRatio=\"xMidYMid meet\">\n\n<g transform=\"translate(0.000000,512.000000) scale(0.100000,-0.100000)\"\nfill=\"#000000\" stroke=\"none\">\n<path d=\"M2480 4288 c-18 -13 -43 -36 -54 -51 -21 -28 -21 -35 -24 -773 l-2\n-744 -744 -2 c-738 -3 -745 -3 -773 -24 -98 -73 -98 -195 0 -268 28 -21 35\n-21 773 -24 l744 -2 2 -744 c3 -738 3 -745 24 -773 73 -98 195 -98 268 0 21\n28 21 35 24 773 l2 744 744 2 c738 3 745 3 773 24 98 73 98 195 0 268 -28 21\n-35 21 -773 24 l-744 2 -2 744 c-3 738 -3 745 -24 773 -35 48 -82 73 -134 73\n-32 0 -57 -7 -80 -22z\"\/>\n<\/g>\n<\/svg>\n<\/span>\n                                \n                            <\/span>\n                        <\/div>\n                        <div class=\"nq-c-Dropdown-menu\" hidden>\n                                                            <p>Una volta scelto il percorso, \u00e8 possibile verificare che i vantaggi ambientali coincidano con requisiti di <strong>praticit\u00e0, sicurezza e performance, innescando cos\u00ec un circolo virtuoso.<\/strong><\/p>\n    \n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n    \n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Offriamo consulenza sull\u2019etichettatura ambientale attraverso la nostra rete di consulenti e aiutiamo a navigare nel panorama internazionale in cui la legislazione specifica \u00e8 limitata a determinati Paesi. Per i green claim volontari, possiamo fornire assistenza nell\u2019applicazione degli standard di dichiarazione ambientale autodichiarata e fornire test a supporto, come compostabilit\u00e0<a href=\"https:\/\/j9jpvwqblv.onrocket.site\/sustainability\/sustainable-packaging\/biodegradability-compostability\/\" target=\"_blank\" rel=\"noopener\">,<\/a> biodegradabilit\u00e0,&nbsp;riutilizzabilit\u00e0 e riciclabilit\u00e0 della carta.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-migliorare-il-servizio-attraverso-i-claim\"><strong><strong>Migliorare il servizio attraverso i claim<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Possiamo aiutare i produttori a prendere decisioni informate sull\u2019utilizzo dei green claim volontari. I nostri servizi includono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analisi del rischio del claim<\/strong>: valutiamo i requisiti che i produttori devono soddisfare quando utilizzano un green claim, compresi la legislazione e gli standard.<\/li>\n\n\n\n<li><strong>Osservatorio sull\u2019etichetta ecologica<\/strong>: studiamo i marchi esistenti e la loro domanda sul mercato per fornire indicazioni per le possibili scelte.<\/li>\n\n\n\n<li><strong>Screening dei claim e impatto<\/strong>: conduciamo sondaggi per comprendere la percezione dei consumatori e il modo in cui il claim influenza la loro probabilit\u00e0 di effettuare un acquisto o la loro comprensione dello stesso.<\/li>\n\n\n\n<li><strong>Ascolto dei social media<\/strong>: valutiamo le richieste studiando le tendenze emergenti.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1kwMf4GY1dwyLDRzhgTGCmk3_dlSs7b_u\/view\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scarica la nostra brochure<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Contatta oggi stesso i <strong>nostri esperti in claim<\/strong> ed etichette ambientali!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/it\/contact\/\"><strong>Contattaci<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green Claims La Commissione UE e le autorit\u00e0 nazionali preposte alla tutela dei consumatori hanno diffuso i risultati di uno screening incentrato sul greenwashing, la pratica in cui le aziende affermano di essere pi\u00f9 rispettose dell\u2019ambiente di quanto non lo siano in realt\u00e0. Hanno analizzato le richieste ambientali online di vari settori economici, tra cui&#8230;<\/p>\n","protected":false},"author":33,"featured_media":77198,"parent":97301,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"service-page-EP-green.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[],"class_list":["post-97336","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/01\/thumbnail_sustainable-packaging-min.jpeg",1024,683,false],"author_info":{"display_name":"Baptiste REBUT","author_link":"https:\/\/www.merieuxnutrisciences.com\/it\/author\/baptiste-rebut\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/97336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/comments?post=97336"}],"version-history":[{"count":9,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/97336\/revisions"}],"predecessor-version":[{"id":268196,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/97336\/revisions\/268196"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/97301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media\/77198"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media?parent=97336"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/folder?post=97336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}