As consumers become increasingly aware about how their diet affects their health, the significance of claims<\/strong> in guiding their food choices is clear. Claims are powerful ways to sell your products, but strict regulations exist to prevent any misleading information, which authorities deem illegal.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
What Defines a Claim?<\/strong><\/h2>\n\n\n\n
According to the law, a claim is \u201cany message or representation, which is not mandatory under legislation and which suggests that a food has particular characteristics<\/em>.” This is a very broad definition which is open to interpretation, but it undeniably means that advertising must also comply with this law<\/strong>.<\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
Two Main Kinds of Claims<\/strong><\/h2>\n\n\n\n
The regulation distinguishes between health-related<\/strong> and nutrition-related<\/strong> claims.<\/p>\n\n\n\n
\n

\n \n
\n
<\/div>\n
<\/div>\n \n
\n Health Claim<\/span>\n \n \n \n\n\n\n