{"id":288803,"date":"2026-08-03T09:53:45","date_gmt":"2026-08-03T08:53:45","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?page_id=288803"},"modified":"2026-08-03T10:51:52","modified_gmt":"2026-08-03T09:51:52","slug":"corso-direttiva-greenwashing","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/it\/mxns-training\/catalogo-corso\/corso-direttiva-greenwashing\/","title":{"rendered":"Corso Direttiva Greenwashing"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Il 27 settembre 2026 \u00e8 la data di applicazione in Italia della Direttiva (UE) 2024\/825 sul contrasto al Greenwashing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen.jpg\" alt=\"\" class=\"wp-image-288804\" style=\"width:275px;height:auto\" srcset=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen.jpg 1080w, https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen-300x300.jpg 300w, https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen-1024x1024.jpg 1024w, https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen-150x150.jpg 150w, https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/greenwash_gen-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">La normativa \u00e8 volta a rafforzare la tutela dei consumatori rispetto alle dichiarazioni ambientali scorrette o non adeguatamente supportate. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Le imprese devono, pertanto, adeguare le loro strategie di comunicazione e di marketing, e rivedere i loro sistemi di validazione dei claim ambientali con un approccio strutturato e rigoroso, che coinvolga tutta la filiera e qualifichi gli stakeholders secondo principi di sostenibilit\u00e0.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L\u2019obiettivo del corso \u00e8 capire e gestire i requisiti della Direttiva Greenwashing, e fornire gli strumenti giuridici e tecnici per una valutazione oggettiva del rischio correlato e per la definizione di un eventuale piano di azione.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns288803_d87ad1-34{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns288803_d87ad1-34 .kt-button{font-weight:normal;font-style:normal;}.kt-btns288803_d87ad1-34 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns288803_d87ad1-34 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns288803_d87ad1-34\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn288803_e3c4d2-54.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn288803_e3c4d2-54.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn288803_e3c4d2-54 kt-btn-size-xlarge kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.merieuxnutrisciences.com\/it\/mxns-training\/calendario-corsi\/\"><span class=\"kt-btn-inner-text\">SCOPRI IL CALENDARIO<\/span><\/a><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-programma-del-corso\" class=\"wp-block-heading\">Programma del corso<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definizione e scopo della Direttiva (UE) 2024\/825<\/li>\n\n\n\n<li>Principi generali e impatto<\/li>\n\n\n\n<li>Quadro sanzionatorio<\/li>\n\n\n\n<li>Azioni concrete da intraprendere e analisi delle pratiche non ammesse<\/li>\n\n\n\n<li>Analisi tecnica della Direttiva Greenwashing\u00a0<\/li>\n\n\n\n<li>Approccio scientifico e certificazione delle etichette ambientali<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-a-chi-e-rivolto\" class=\"wp-block-heading\">A chi \u00e8 rivolto:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsabili di Ricerca e Sviluppo <\/li>\n\n\n\n<li>Responsabili di Gestione di Processo e Prodotto <\/li>\n\n\n\n<li>Responsabili Qualit\u00e0, Responsabili di Acquisti<\/li>\n\n\n\n<li>Responsabili Marketing e Comunicazione<\/li>\n\n\n\n<li>Sustainability Manager<\/li>\n\n\n\n<li>Uffici Legali<\/li>\n\n\n\n<li>Regulatory<br><\/li>\n<\/ul>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2880\" height=\"1920\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/09\/Success-Online-Course.png\" alt=\"\" class=\"wp-image-113186\" style=\"width:539px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-medium-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">A conclusione del corso verr\u00e0 rilasciato un attestato di partecipazione e verr\u00e0 inviato ai partecipanti il materiale didattico presentato.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns288803_7b0ea9-80{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns288803_7b0ea9-80 .kt-button{font-weight:normal;font-style:normal;}.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns288803_7b0ea9-80 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns288803_7b0ea9-80\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn288803_196b7d-11.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn288803_196b7d-11.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn288803_196b7d-11 kt-btn-size-xlarge kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.merieuxnutrisciences.com\/it\/mxns-training\/calendario-corsi\/\"><span class=\"kt-btn-inner-text\">SCOPRI IL CALENDARIO<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 27 settembre 2026 \u00e8 la data di applicazione in Italia della Direttiva (UE) 2024\/825 sul contrasto al Greenwashing. La normativa \u00e8 volta a rafforzare la tutela dei consumatori rispetto alle dichiarazioni ambientali scorrette o non adeguatamente supportate. Le imprese devono, pertanto, adeguare le loro strategie di comunicazione e di marketing, e rivedere i loro&#8230;<\/p>\n","protected":false},"author":22,"featured_media":288821,"parent":105236,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-turquoise.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[],"class_list":["post-288803","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/08\/green-paint-cans-and-brushes-on-light-background-2026-01-11-11-09-58-utc-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Marco Marangoni","author_link":"https:\/\/www.merieuxnutrisciences.com\/it\/author\/marco\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/288803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/comments?post=288803"}],"version-history":[{"count":3,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/288803\/revisions"}],"predecessor-version":[{"id":288861,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/288803\/revisions\/288861"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/pages\/105236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media\/288821"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media?parent=288803"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/folder?post=288803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}