{"id":276187,"date":"2026-05-26T09:29:41","date_gmt":"2026-05-26T08:29:41","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?post_type=events&#038;p=276187"},"modified":"2026-05-26T09:30:40","modified_gmt":"2026-05-26T08:30:40","slug":"la-nuova-frontiera-della-beauty-experience-emozioni-e-implicit-test-in-cosmetica","status":"publish","type":"events","link":"https:\/\/www.merieuxnutrisciences.com\/it\/events\/la-nuova-frontiera-della-beauty-experience-emozioni-e-implicit-test-in-cosmetica\/","title":{"rendered":"La nuova frontiera della beauty experience? Emozioni e implicit test in cosmetica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/old.merieuxnutrisciences.com\/it\/events-category\/webinar-it\/\"><\/a><\/p>\n\n\n<style>.kb-row-layout-id276187_ab77e2-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id276187_ab77e2-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id276187_ab77e2-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id276187_ab77e2-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id276187_ab77e2-0e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id276187_ab77e2-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id276187_ab77e2-0e alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col{display:flex;}.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col,.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_3adcd4-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column276187_3adcd4-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_3adcd4-c2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{display:flex;}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{min-height:320px;}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col,.kadence-column276187_93dcf6-0a > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column276187_93dcf6-0a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column276187_93dcf6-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_93dcf6-0a{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column276187_93dcf6-0a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{min-height:100px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column276187_93dcf6-0a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_93dcf6-0a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_93dcf6-0a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e, .wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e[data-kb-block=\"kb-adv-heading276187_bf2026-9e\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e[data-kb-block=\"kb-adv-heading276187_bf2026-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e[data-kb-block=\"kb-adv-heading276187_bf2026-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e, .wp-block-kadence-advancedheading.kt-adv-heading276187_bf2026-9e[data-kb-block=\"kb-adv-heading276187_bf2026-9e\"]{font-size:var(--global-kb-font-size-xl, 3rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading276187_bf2026-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading276187_bf2026-9e\"><strong><strong><strong><strong><strong>La nuova frontiera della beauty experience<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31, .wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31[data-kb-block=\"kb-adv-heading276187_d9ad4b-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31[data-kb-block=\"kb-adv-heading276187_d9ad4b-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31[data-kb-block=\"kb-adv-heading276187_d9ad4b-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31, .wp-block-kadence-advancedheading.kt-adv-heading276187_d9ad4b-31[data-kb-block=\"kb-adv-heading276187_d9ad4b-31\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading276187_d9ad4b-31 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading276187_d9ad4b-31\"><strong>Emozioni e implicit test in cosmetica<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns276187_161ad4-f0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns276187_161ad4-f0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns276187_161ad4-f0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns276187_161ad4-f0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns276187_161ad4-f0{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns276187_161ad4-f0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn276187_d691b5-e8.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn276187_d691b5-e8.kb-button{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);font-size:var(--global-kb-font-size-lg, 2rem);letter-spacing:1px;}.kb-btn276187_d691b5-e8.kb-button .kb-svg-icon-wrap{font-size:100px;--kb-button-icon-size:100px;}.wp-block-kadence-advancedbtn .kb-btn276187_d691b5-e8.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn276187_d691b5-e8.kb-button:focus{color:var(--global-palette9, #ffffff);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btn276187_d691b5-e8 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/attendee.gotowebinar.com\/register\/4413574269808938841?source=Sito\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Iscriviti gratuitamente<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column276187_d25468-e9 > .kt-inside-inner-col{display:flex;}.kadence-column276187_d25468-e9 > .kt-inside-inner-col,.kadence-column276187_d25468-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column276187_d25468-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_d25468-e9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:stretch;}.kadence-column276187_d25468-e9 > .kt-inside-inner-col > *, .kadence-column276187_d25468-e9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column276187_d25468-e9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column276187_d25468-e9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column276187_d25468-e9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9 > .kt-inside-inner-col{align-items:center;}.kadence-column276187_d25468-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_d25468-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_d25468-e9 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:stretch;flex-wrap:nowrap;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column276187_d25468-e9{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column276187_d25468-e9 > .kt-inside-inner-col > *{-webkit-flex:unset;flex:unset;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column276187_d25468-e9 > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}@media all and (max-width: 767px){.kadence-column276187_d25468-e9 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:stretch;}.kt-row-column-wrap > .kadence-column276187_d25468-e9{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_d25468-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_d25468-e9 kb-section-dir-horizontal kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kadence-column276187_38a249-52 > .kt-inside-inner-col{display:flex;}.kadence-column276187_38a249-52, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column276187_38a249-52{flex-grow:1;}.kadence-column276187_38a249-52 > .kt-inside-inner-col{height:100%;}.kadence-column276187_38a249-52 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column276187_38a249-52 > .kt-inside-inner-col,.kadence-column276187_38a249-52 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column276187_38a249-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_38a249-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column276187_38a249-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column276187_38a249-52{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column276187_38a249-52 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);background-image:url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2025\/04\/Example-Background-Image.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column276187_38a249-52 > .kt-inside-inner-col:before{opacity:0.85;background-color:var(--global-palette9, #ffffff);}.kadence-column276187_38a249-52{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_38a249-52 > .kt-inside-inner-col{height:100%;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column276187_38a249-52{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column276187_38a249-52{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column276187_38a249-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column276187_38a249-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_38a249-52 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-md-md-font-size\">18 Giugno 2026<br>11:00\/12:00<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{min-height:300px;}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col,.kadence-column276187_4b88fd-99 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{background-image:url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/05\/shutterstock_241301044-scaled.jpg');background-size:cover;background-position:38% 42%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column276187_4b88fd-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_4b88fd-99{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column276187_4b88fd-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_4b88fd-99\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id276187_e796e3-a6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id276187_e796e3-a6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id276187_e796e3-a6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id276187_e796e3-a6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id276187_e796e3-a6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id276187_e796e3-a6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id276187_e796e3-a6 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column276187_bcab76-83 > .kt-inside-inner-col,.kadence-column276187_bcab76-83 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column276187_bcab76-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_bcab76-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column276187_bcab76-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column276187_bcab76-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_bcab76-83{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_bcab76-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column276187_bcab76-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_bcab76-83\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id276187_8f6a01-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id276187_8f6a01-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id276187_8f6a01-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id276187_8f6a01-ce{background-color:#ffffff;}.kb-row-layout-id276187_8f6a01-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id276187_8f6a01-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id276187_8f6a01-ce > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id276187_8f6a01-ce alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column276187_2b48b0-37 > .kt-inside-inner-col,.kadence-column276187_2b48b0-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column276187_2b48b0-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column276187_2b48b0-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column276187_2b48b0-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column276187_2b48b0-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column276187_2b48b0-37{position:relative;}@media all and (max-width: 1024px){.kadence-column276187_2b48b0-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column276187_2b48b0-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column276187_2b48b0-37\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Il settore cosmetico sta evolvendo verso una nuova generazione di prodotti in cui performance, esperienza sensoriale e benessere emotivo convergono. In questo contesto, neurocosmesi e psicodermatologia stanno aprendo nuove opportunit\u00e0 per i brand che desiderano sviluppare cosmetici capaci non solo di agire sulla pelle, ma anche di influenzare positivamente la percezione e l\u2019esperienza del consumatore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma come \u00e8 possibile misurare queste risposte emotive?Il Sensory Lab dell\u2019Universit\u00e0 di Firenze unifi e il CosmeticLAB di M\u00e9rieux NutriSciences | Pharma &amp; HealthCare hanno realizzato un approccio innovativo per l\u2019impiego dei test impliciti ai cosmetici. Durante il webinar approfondiremo l\u2019applicazione degli approcci impliciti, dalla validazione del metodo fino a esempi concreti su prodotti reali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questi approcci consentono di valutare le reazioni emotive inconsce delle persone rispetto alle caratteristiche intrinseche ed estrinseche dei prodotti, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>texture<\/li>\n\n\n\n<li>profumazioni<\/li>\n\n\n\n<li>prodotto finito<\/li>\n\n\n\n<li>packaging<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Come sviluppare strategie di posizionamento pi\u00f9 efficaci, esperienze prodotto pi\u00f9 coinvolgenti e insight consumer-centrici pi\u00f9 profondi? Attraverso metodologie innovative capaci di analizzare le risposte emotive inconsce dei consumatori e comprendere come texture, profumazioni ed esperienza sensoriale siano in grado di influenzare realmente la percezione del prodotto.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":276833,"template":"","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"eventstax":[166],"class_list":["post-276187","events","type-events","status-publish","has-post-thumbnail","hentry","eventstax-webinar-it"],"acf":[],"taxonomy_info":{"eventstax":[{"value":166,"label":"Webinar"}]},"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/05\/shutterstock_241301044-1024x768.jpg",1024,768,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/events\/276187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media\/276833"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media?parent=276187"}],"wp:term":[{"taxonomy":"eventstax","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/eventstax?post=276187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}