{"id":269932,"date":"2026-04-15T11:26:25","date_gmt":"2026-04-15T10:26:25","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com\/?post_type=events&#038;p=269932"},"modified":"2026-04-23T16:59:01","modified_gmt":"2026-04-23T15:59:01","slug":"stop-al-greenwashing","status":"publish","type":"events","link":"https:\/\/www.merieuxnutrisciences.com\/it\/events\/stop-al-greenwashing\/","title":{"rendered":"STOP al Greenwashing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/old.merieuxnutrisciences.com\/it\/events-category\/webinar-it\/\"><\/a><\/p>\n\n\n<style>.kb-row-layout-id269932_29dd16-df > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id269932_29dd16-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id269932_29dd16-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id269932_29dd16-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id269932_29dd16-df > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id269932_29dd16-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id269932_29dd16-df alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col{display:flex;}.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col,.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column269932_bfb43e-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column269932_bfb43e-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column269932_bfb43e-d7\"><div class=\"kt-inside-inner-col\"><style>.kadence-column269932_f35dae-11 > .kt-inside-inner-col{display:flex;}.kadence-column269932_f35dae-11 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column269932_f35dae-11 > .kt-inside-inner-col{min-height:320px;}.kadence-column269932_f35dae-11 > .kt-inside-inner-col,.kadence-column269932_f35dae-11 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column269932_f35dae-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column269932_f35dae-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column269932_f35dae-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column269932_f35dae-11{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column269932_f35dae-11 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column269932_f35dae-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column269932_f35dae-11{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column269932_f35dae-11{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column269932_f35dae-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column269932_f35dae-11 > .kt-inside-inner-col{min-height:100px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column269932_f35dae-11{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_f35dae-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column269932_f35dae-11\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44, .wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44[data-kb-block=\"kb-adv-heading269932_403caa-44\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44[data-kb-block=\"kb-adv-heading269932_403caa-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44[data-kb-block=\"kb-adv-heading269932_403caa-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44, .wp-block-kadence-advancedheading.kt-adv-heading269932_403caa-44[data-kb-block=\"kb-adv-heading269932_403caa-44\"]{font-size:var(--global-kb-font-size-xl, 3rem);text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading269932_403caa-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading269932_403caa-44\"><strong><strong><strong><strong><strong><strong>STOP al Greenwashing<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10, .wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10[data-kb-block=\"kb-adv-heading269932_202014-10\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10[data-kb-block=\"kb-adv-heading269932_202014-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10[data-kb-block=\"kb-adv-heading269932_202014-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10, .wp-block-kadence-advancedheading.kt-adv-heading269932_202014-10[data-kb-block=\"kb-adv-heading269932_202014-10\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading269932_202014-10 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading269932_202014-10\"><strong>Normative, Approcci e Strumenti Applicativi<\/strong>&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns269932_c99187-b2{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns269932_c99187-b2 .kt-button{font-weight:normal;font-style:normal;}.kt-btns269932_c99187-b2 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns269932_c99187-b2 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns269932_c99187-b2{justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns269932_c99187-b2\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn269932_2cbc12-4a.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn269932_2cbc12-4a.kb-button{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);font-size:var(--global-kb-font-size-lg, 2rem);letter-spacing:1px;}.kb-btn269932_2cbc12-4a.kb-button .kb-svg-icon-wrap{font-size:100px;--kb-button-icon-size:100px;}.wp-block-kadence-advancedbtn .kb-btn269932_2cbc12-4a.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn269932_2cbc12-4a.kb-button:focus{color:var(--global-palette9, #ffffff);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btn269932_2cbc12-4a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/attendee.gotowebinar.com\/register\/21517896988604506?source=Sito\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Iscriviti gratuitamente<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{display:flex;}.kadence-column269932_1e35f3-2e > .kt-inside-inner-col,.kadence-column269932_1e35f3-2e > 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.wp-block-kadence-column.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{align-items:center;}.kadence-column269932_1e35f3-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column269932_1e35f3-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:stretch;flex-wrap:nowrap;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column269932_1e35f3-2e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_1e35f3-2e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column269932_1e35f3-2e > .kt-inside-inner-col > *{-webkit-flex:unset;flex:unset;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column269932_1e35f3-2e > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}@media all and (max-width: 767px){.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:stretch;}.kt-row-column-wrap > .kadence-column269932_1e35f3-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_1e35f3-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_1e35f3-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column269932_1e35f3-2e kb-section-dir-horizontal kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kadence-column269932_015b35-51 > .kt-inside-inner-col{display:flex;}.kadence-column269932_015b35-51, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column269932_015b35-51{flex-grow:1;}.kadence-column269932_015b35-51 > .kt-inside-inner-col{height:100%;}.kadence-column269932_015b35-51 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column269932_015b35-51 > .kt-inside-inner-col,.kadence-column269932_015b35-51 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column269932_015b35-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column269932_015b35-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column269932_015b35-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column269932_015b35-51{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column269932_015b35-51 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);background-image:url('https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2025\/04\/Example-Background-Image.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column269932_015b35-51 > .kt-inside-inner-col:before{opacity:0.85;background-color:var(--global-palette9, #ffffff);}.kadence-column269932_015b35-51{position:relative;}@media all and (max-width: 1024px){.kadence-column269932_015b35-51 > .kt-inside-inner-col{height:100%;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column269932_015b35-51{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column269932_015b35-51{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column269932_015b35-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column269932_015b35-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column269932_015b35-51 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-md-md-font-size\">8 Maggio 2026<br>11:00\/12:00<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column269932_b1af3b-f1 > .kt-inside-inner-col{min-height:300px;}.kadence-column269932_b1af3b-f1 > .kt-inside-inner-col,.kadence-column269932_b1af3b-f1 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column269932_b1af3b-f1 > 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3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id269932_e01e9e-70{background-color:#ffffff;}.kb-row-layout-id269932_e01e9e-70 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id269932_e01e9e-70 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id269932_e01e9e-70 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id269932_e01e9e-70 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column269932_47ae51-13 > .kt-inside-inner-col,.kadence-column269932_47ae51-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column269932_47ae51-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column269932_47ae51-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column269932_47ae51-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column269932_47ae51-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column269932_47ae51-13{position:relative;}@media all and (max-width: 1024px){.kadence-column269932_47ae51-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column269932_47ae51-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column269932_47ae51-13\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">La sostenibilit\u00e0 \u00e8 oggi un pilastro strategico nella comunicazione di prodotti e processi distintivi sul mercato. Un numero crescente di aziende integra e valorizza<strong>il proprio impegno ambientale e sociale, <\/strong>contribuendo a diffondere una cultura pi\u00f9 consapevole e responsabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parallelamente, si rafforza <strong>il rischio di <em>Greenwashing<\/em>:<\/strong> l\u2019uso di dichiarazioni ambientali fuorvianti o non adeguatamente supportate, che pu\u00f2 minare la fiducia dei consumatori e compromettere la credibilit\u00e0 dei brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per contrastare queste pratiche, l\u2019Unione Europea ha introdotto <strong>la Direttiva (UE) 2024\/825, <\/strong>un intervento normativo volto a rafforzare la tutela dei consumatori rispetto alle comunicazioni ambientali scorrette.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entrata in vigore il 24 marzo 2026, la Direttiva <strong>diventer\u00e0 applicabile dal 27 settembre 2026<\/strong>, prevedendo un periodo transitorio cruciale per consentire alle imprese di adeguare strategie di comunicazione, marketing e sistemi di validazione dei claim ambientali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo scenario, adottare <strong>un approccio strutturato e rigoroso <\/strong>alla gestione delle dichiarazioni ambientali non \u00e8 pi\u00f9 opzionale, ma essenziale. Ci\u00f2 implica fondare ogni affermazione su evidenze solide e verificabili, implementare processi di controllo efficaci e garantire una comunicazione chiara, trasparente e coerente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agenda:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introduzione &amp; Greenwashing Key Points <\/strong>&#8211; Cinzia Pellicorio<\/li>\n\n\n\n<li><strong>Quadro normativo dei green claims in Italia<\/strong> &#8211; Massimo Buonavita &amp; Silvia Scotton<\/li>\n\n\n\n<li><strong>Norme tecniche internazionali a supporto delle asserzioni ambientali<\/strong> &#8211; Michele Milan<\/li>\n\n\n\n<li><strong>S<\/strong><strong>ostanziazione dei green claim con test di laboratorio riconosciuti<\/strong> &#8211; Andrea Boscolo<\/li>\n\n\n\n<li><strong>Greenwashing Round Table<\/strong><strong>&amp; Conclusioni<\/strong> &#8211; Francesca Faraon<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":269933,"template":"","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"eventstax":[166],"class_list":["post-269932","events","type-events","status-publish","has-post-thumbnail","hentry","eventstax-webinar-it"],"acf":[],"taxonomy_info":{"eventstax":[{"value":166,"label":"Webinar"}]},"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2026\/04\/shutterstock_603122480-1024x683.jpg",1024,683,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/events\/269932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media\/269933"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/media?parent=269932"}],"wp:term":[{"taxonomy":"eventstax","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/it\/wp-json\/wp\/v2\/eventstax?post=269932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}