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Consumer studies on health product

Biofortis offers a new strategic approach for non-prescription products (OTC) but also OTX products combining our clinical expertise to our know-how of consumer research. This new positioning allows our clients from the Health Care Industry to assess the consumer perception & satisfaction in a GCPS clinical environment and at the end, to have marketing outputs for a better communication and a promising market launch.

With this new offer, Biofortis will helps its clients in their marketing positioning at all stage of the product’s lifecycle by assessing the consumer feeling and liking. 

Biofortis will help and support you to:

  • Validate the potential of your concept
  • Define the best sensory identity for your health product (aspects, odour, taste, galenic…)
  • Gain in ease of use & acceptability
  • Well-orientate your communication campaign
  • Test your the product through the whole experience (concept understanding, usage, sensory perception and organoleptic properties, emotions, personal back ground expectations & believes,
  • Improve your product performances

Biofortis can support you at all stage of your product’s lifecycle on a wide range of product (baby food, food supplement, functional food, clinical nutrition, dietary nutrition, cosmetics…) to:

  • Measure your consumer satisfaction
  • Measure the perceived efficacy of your product
  • Evaluate the optimal formulation to maximize perceived efficacy
  • Compare your product to your competitors

Consumers perception may not be enough to enhance your health product with healthcare professionals. Within a consumer test, while following good practices, Biofortis can reinforce consumer’s evaluation with more objective elements thanks to:

  • Dosage of biological parameters on non-invasive samples collection (saliva, stool, urine)
  • Validated reference questionnaires (STAY®, WOMAC®, PSQI®, ...)
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