{"id":67023,"date":"2023-10-11T09:03:42","date_gmt":"2023-10-11T08:03:42","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/?p=67023"},"modified":"2025-07-07T17:13:33","modified_gmt":"2025-07-07T16:13:33","slug":"pangborn_2023","status":"publish","type":"post","link":"https:\/\/www.merieuxnutrisciences.com\/fr\/pangborn_2023\/","title":{"rendered":"Pangborn 2023 &#8211; Retrouvez nos sujets de recherche"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Nos \u00e9quipes Sensory &amp; Consumer se sont retrouv\u00e9es fin ao\u00fbt pour le 15\u00e8me Symposium Pangborn, un \u00e9v\u00e9nement international autour des sciences sensorielles et consommateurs. Cette \u00e9dition 2023 se tenait en France, \u00e0 Nantes. Revenons ensemble sur les moments cl\u00e9s de cet \u00e9v\u00e8nement !<\/p>\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partager-et-s-inspirer\">Partager et s&rsquo;inspirer<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Cette semaine a \u00e9t\u00e9 l&rsquo;occasion de cr\u00e9er et de renforcer le lien entre coll\u00e8gues, clients et amis, \u00e0 l&rsquo;occasion d&rsquo;expos\u00e9s et de discussions inspirantes avec des experts sensoriels.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Nous avons \u00e9t\u00e9 \u00e9galement ravis de pr\u00e9senter notre \u00e9quipe d\u00e9di\u00e9e aux \u00e9tudes sensorielles et consommateurs. Nos experts venaient de Chine, du Mexique, d&rsquo;Italie, d&rsquo;Espagne et de France. Nous avons pu partager nos capacit\u00e9s mondiales et notre travail de recherche. Vous souhaitez approfondir un sujet avec notre \u00e9quipe ? Contactez-nous !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"455\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Image3.jpg\" alt=\"\" class=\"wp-image-67150\"\/><figcaption class=\"wp-element-caption\">Nos \u00e9quipes internationales au Pangborn 2023<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/fr\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez notre \u00e9quipe<\/a><\/div>\n<\/div>\n\n\n\n&nbsp;&nbsp;\n\n\n\n&nbsp;\n\n\n\n&nbsp;\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-etudier-les-comportements-d-approche-pour-evaluer-l-appreciation-des-produits\">Etudier les comportements d&rsquo;approche pour \u00e9valuer l&rsquo;appr\u00e9ciation des produits<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">L&rsquo;importance des m\u00e9thodes implicites pour \u00e9valuer les \u00e9motions suscit\u00e9es par les produits a \u00e9t\u00e9 d\u00e9montr\u00e9e plusieurs fois par les chercheurs. Th\u00e9o H\u00e9ritier a r\u00e9interpr\u00e9t\u00e9 une m\u00e9thode centr\u00e9e sur le Real Body Movement Approach Avoidance Task (RAST) pour mieux comprendre l&rsquo;\u00e9valuation des produits.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Il \u00e9tait donc sur la sc\u00e8ne du Pangborn 2023 pour pr\u00e9senter la m\u00e9thode O-RAST. Cette derni\u00e8re, qu&rsquo;il a cr\u00e9\u00e9e, concerne les odeurs : elle analyse les diff\u00e9rences de temps de r\u00e9action que peuvent avoir les consommateurs avant d&rsquo;approcher des odeurs. Un grand pas pour aller plus loin dans l&rsquo;\u00e9valuation implicite !<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"472\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Image3.png\" alt=\"\" class=\"wp-image-67159\"\/><figcaption class=\"wp-element-caption\">Th\u00e9o H\u00e9ritier lors de sa conf\u00e9rence Pangborn <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aller-au-dela-du-secteur-alimentaire\">Aller au-del\u00e0 du secteur alimentaire<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"439\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Image1.png\" alt=\"\" class=\"wp-image-67377\"\/><figcaption class=\"wp-element-caption\">Le workshop sur les produits non alimentaires<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">L&rsquo;analyse sensorielle est encore traditionnellement li\u00e9e aux produits alimentaires. De fait, beaucoup d&rsquo;innovations dans ce domaine sont destin\u00e9es aux industries alimentaires. Afin de challenger cette id\u00e9e, Monica Borgogno, Sensory &amp; Consumer Manager en Italie, a co-anim\u00e9 un workshop sur la place des produits non alimentaires dans la recherche sensorielle et consommateur. Un premier pas vers des apprentissages cl\u00e9s dans diff\u00e9rents secteurs, afin d&rsquo;aller au-del\u00e0 de l&rsquo;alimentaire !<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-nutri-score-et-son-impact-sur-l-experience-consommateur\">Le Nutri-Score et son impact sur l&rsquo;exp\u00e9rience consommateur<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"459\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Image1-1.jpg\" alt=\"\" class=\"wp-image-67177\"\/><figcaption class=\"wp-element-caption\">Claire Quinton lors de la remise de prix Pangborn<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Nous sommes tr\u00e8s fiers d&rsquo;avoir remport\u00e9 l&rsquo;award du meilleur poster lors de cette 15\u00e8me \u00e9dition Pangborn ! Notre \u00e9quipe fran\u00e7aise avait men\u00e9, en 2021 et 2022, une \u00e9tude compl\u00e8te sur le Nutri-Score. Son objectif \u00e9tait de comprendre la perception du Nutri-Score par les consommateurs, son influence sur l&rsquo;appr\u00e9ciation globale d&rsquo;un produit et les intentions d&rsquo;achat. En bref, une \u00e9tude importante pour orienter la strat\u00e9gie des marques sur l&rsquo;utilisation des labels !<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retrouvez-l-ensemble-des-etudes-consommateurs-et-sensorielles-presentees\">Retrouvez l&rsquo;ensemble des \u00e9tudes consommateurs et sensorielles pr\u00e9sent\u00e9es !<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Pour recevoir des informations compl\u00e9mentaires ou les contenus en fran\u00e7ais, contactez-nous. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/9X4HTorPKSyqzFor34a7K\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67084\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/16.png\" alt=\"\" class=\"wp-image-67084\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/1wAK6iV8vXIkOP7Ot3iMS\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67066\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/17.png\" alt=\"\" class=\"wp-image-67066\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/oWc4lq6Kc1j4jBIV6pOAA\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67075\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/18.png\" alt=\"\" class=\"wp-image-67075\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/vIIz6AlVR4ynYPUEpQdBu\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67093\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Pack-PB23-25.png\" alt=\"\" class=\"wp-image-67093\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/edi9xfWBq1yaHqtctMtFy\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67120\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Pack-PB23-24-1.png\" alt=\"\" class=\"wp-image-67120\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/nutrisciences.showpad.com\/share\/QAmjNPSHknjyrRMEVxeRn\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"67129\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Pack-PB23-27.png\" alt=\"\" class=\"wp-image-67129\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos \u00e9quipes Sensory &amp; Consumer se sont retrouv\u00e9es fin ao\u00fbt pour le 15\u00e8me Symposium Pangborn, un \u00e9v\u00e9nement international autour des sciences sensorielles et consommateurs. Cette \u00e9dition 2023 se tenait en France, \u00e0 Nantes. Revenons ensemble sur les moments cl\u00e9s de cet \u00e9v\u00e8nement ! &nbsp; Partager et s&rsquo;inspirer Cette semaine a \u00e9t\u00e9 l&rsquo;occasion de cr\u00e9er et&#8230;<\/p>\n","protected":false},"author":43,"featured_media":67141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[492,495],"tags":[],"post_folder":[],"class_list":["post-67023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-fr","category-sc-fr"],"acf":[],"taxonomy_info":{"category":[{"value":492,"label":"Actualit\u00e9s"},{"value":495,"label":"Sensory &amp; Consumer"}]},"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/10\/Format-Banniere-Web-4-e1751904778629-1024x426.png",1024,426,true],"author_info":{"display_name":"Morgan","author_link":"https:\/\/www.merieuxnutrisciences.com\/fr\/author\/morgan\/"},"comment_info":0,"category_info":[{"term_id":492,"name":"Actualit\u00e9s","slug":"actu-fr","term_group":0,"term_taxonomy_id":492,"taxonomy":"category","description":"Les actualit\u00e9s en France","parent":0,"count":21,"filter":"raw","cat_ID":492,"category_count":21,"category_description":"Les actualit\u00e9s en France","cat_name":"Actualit\u00e9s","category_nicename":"actu-fr","category_parent":0},{"term_id":495,"name":"Sensory &amp; Consumer","slug":"sc-fr","term_group":0,"term_taxonomy_id":495,"taxonomy":"category","description":"Les actualit\u00e9s Sensory &amp; Consumer","parent":0,"count":3,"filter":"raw","cat_ID":495,"category_count":3,"category_description":"Les actualit\u00e9s Sensory &amp; Consumer","cat_name":"Sensory &amp; Consumer","category_nicename":"sc-fr","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/posts\/67023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/comments?post=67023"}],"version-history":[{"count":2,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/posts\/67023\/revisions"}],"predecessor-version":[{"id":182997,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/posts\/67023\/revisions\/182997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/media\/67141"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/media?parent=67023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/categories?post=67023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/tags?post=67023"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/fr\/wp-json\/wp\/v2\/post_folder?post=67023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}