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November 6th, 2018
|   COMPANY NEWS , LOCAL NEWS
Food packaging: a bridge between fashion and need
 

According to a research carried out by markets and markets, the global food packaging market will record an increase of 5.39% in yield over the period 2018-2022. As for Italy, the data from the Istituto italiano imballaggi (the Italian Institute of Packaging) confirm a production growth with increases of 3.1% by weight and 1.9% by value; in particular, plastic packaging shows an increase of 5% by weight and 3% by value. 

The merit undoubtedly goes to the role that the packaging plays both as a means of promotional and informative communication and as a protection for food. However, the packaging is able to respond to food trends and lifestyle changes, thus allowing everyone to enjoy food whenever the fashion of the latest years has required it.

Out of home

The packaging market for meals consumed outside home is growing by 1.2% per year. The demand is focused on single portions, packages that allow keeping the food even at work, above the desk; such packages will ease those who cannot have home tablecloth and cutlery available.

Food delivery and take away

Not just pizza, but also restaurant dishes directly at home; packaging for ready-to-eat food that must guarantee correct storage during short transport times.

E-commerce

For some time now, market stalls and stores have a further competitor since e-commerce has also entered the food sector, with long-life but even fresh products in some cases.

According to the estimates of Rocket Internet, the sector will reach $ 90 billion worldwide (now in Italy € 500 million) before 2019, that is to say 16% of the total turnover of catering at a global level.

E-commerce packaging manufacturers are thus faced with the evaluation of problems of food suitability.

Luxury & design

A sophisticated packaging that contains valuable foods and carefully prepared dishes. It must have a remarkable aesthetic value, materials and craftsmanship that guarantee the perfect preservation of food.

Ecofriendly, green packaging

The drive towards environmental sustainability is strong in all sectors, even stronger in the field of packaging since it will have to be increasingly recyclable. It is also a very fashionable trend for the packaging of organic, natural and vegan products to be consistent with the message of “environmental awareness” that such foods want to convey. According to Nielsen, consumers all over the world prefer to purchase products from the brands that are committed to reach a positive social and environmental change; for this reason, they are also willing to spend more.

Ready-to-eat

The sector of foods that are ready to travel from supermarket shelves to microwaves is not setting: on the contrary, it is open to technological innovations that increase product quality, also thanks to the packaging. Both valves that are able to let the steam out during cooking or packaging that replaces the pots require tests of technological suitability and sophisticated mechanical resistance.

Smart packaging

Smart and active packaging adds value to the food: it gives information about the product  even through the simplicity of an app on a mobile phone, and it prolongs its life through a positive packaging/food interaction. The Italian market still has to be developed, but it records a steady growth.

These are just some of the fashions to which packaging solutions are called to respond: packaging must adapt to distribution channels and strengthen the experience of food consumption.

Whatever the trend, there still are some fundamental points, the basic needs to be faced by a packaging manufacturer:

Safety: packaging must protect food from external agents and must not transfer harmful substances

Preservation: thanks to the packaging, food organoleptic characteristics do not vary over time and, if possible, they last longer

Sustainability: packaging must not be an environmental problem but, on the contrary, it must help reducing food waste.

Mérieux NutriSciences is studying these trends to propose a suitable analytical offer to support companies that want to keep pace with the times, thus confirming the essential characteristics of compliance that a food contact packaging must guarantee.

 

Smart packaging

Smart and active packaging adds value to the food: it gives information about the product  even through the simplicity of an app on a mobile phone, and it prolongs its life through a positive packaging/food interaction. The Italian market still has to be developed, but it records a steady growth.

 

These are just some of the fashions to which packaging solutions are called to respond: packaging must adapt to distribution channels and strengthen the experience of food consumption.

Whatever the trend, there still are some fundamental points, the basic needs to be faced by a packaging manufacturer:

Safety: packaging must protect food from external agents and must not transfer harmful substances

Preservation: thanks to the packaging, food organoleptic characteristics do not vary over time and, if possible, they last longer

Sustainability: packaging must not be an environmental problem but, on the contrary, it must help reducing food waste.

 

Mérieux NutriSciences is studying these trends to propose a suitable analytical offer to support companies that want to keep pace with the times, thus confirming the essential characteristics of compliance that a food contact packaging must guarantee. Find out more in our “Food packaging testing” section.

 

Find out more in our “Food packaging testing” section