Biofortis is experienced in quantitative studies among consumers, related to all product-innovation topics. 

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To quantify, describe and make the right business decisions:

  • Consumer-targets, usages, behaviors, perceptions and emotions
  • Real potential of a concept or a product innovation
  • Product-optimization routes
  • Winner within a set of developed prototypes

Adapted methodologies for Product-Tests

  • Separated sensory dimensions of the product (texture, appearance/color, fragrance…) or finished products, in blind or within a full marketing mix (name, pre-concept or concept, brand, packaging…).
  • From the most controlled protocols and conditions to the most “real life” usages and consumption, at home, public areas, or “on the go”, with questionnaires reachable online, or on mobile phones, using MyBiofortis App.

Recurring testing programs

Biofortis sets up and implements master-questionnaires and protocols, as well as a dedicated Data basing, allowing to determine average scores, and recommend quantitative Action-Standards to be followed. 

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Contact Us - Biofortis
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