Connecting products to people

For more than 30 years, Biofortis has been putting the consumer at the most early stage of product development, to help industrials develop successful innovations: a product in affinity with its marketing mix and with target consumers’ expectations.

At the global level and among various categories, Biofortis offers tailor-made innovative solutions mixing consumer research & sensory analysis to go beyond liking and understand consumer’s uncovered needs.

Our most common tests & services

To deeply explore a product-universe and understand consumer’s perceptions.
To validate axes of development and make the right business decisions.
To identify all the product’s technical parameters that will drive quality perception.
facilities, consumer databases, operation teams, local subsidiaries, international coordination.
Biofortis is a certified training organization.
A permanent quest for innovative tools and methodologies to go “beyond liking”.

Advanced tools

Which relationship exists between consumers and products emotionally involving?

How to target your consumers and to talk to them in their "psychological" language?

What is the real potential of a "breakthrough" concept or claim?

Which marketing concept to create from a given formula or recipe?

Which formula or recipe to elaborate from a given marketing concept?

Which sensory characteristics lead to the product’s allocation in the category or another?

What are the main technical preference-drivers in a given product-category?

How to create a very unique and unfailing product-experience for our consumer?

Contact Us - Biofortis
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