{"id":102592,"date":"2024-06-11T15:10:02","date_gmt":"2024-06-11T14:10:02","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/?page_id=102592"},"modified":"2025-12-09T09:48:23","modified_gmt":"2025-12-09T09:48:23","slug":"marketing-responsable","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/es\/alimentacion\/sostenibilidad\/marketing-responsable\/","title":{"rendered":"Marketing responsable"},"content":{"rendered":"<div class=\"intermediary-template-block-wrapper fullwidth-block\">\n    <div class=\"intermediary-template-wrapper\">\n        \n        <div class=\"new-template-intermediary-column left\" style=\"background-image: url(https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/01\/thumbnail_responsible-marketing_green-claims-min-1.png)\">\n            <div class=\"intermediary-template-overlay mobile\"><\/div>\n            <div class=\"intermediary-template-title-wrapper mobile hero-style\">\n                                    <div class=\"image-wrapper\">\n                        <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/06\/responsable-marketing-1.svg\" alt=\"Marketing responsable\">\n                    <\/div>\n                                <h1>Marketing responsable<\/h1>\n            <\/div>\n        <\/div>\n    \n        <div class=\"new-template-intermediary-column right\">\n            <div class=\"intermediary-template-text-wrapper\">\n                <h1>Marketing responsable<\/h1>\n<p>Los consumidores impulsan la tendencia de la sostenibilidad a trav\u00e9s de su poder adquisitivo. Si los alimentos producidos de forma sostenible no se compran, los esfuerzos de los fabricantes se desperdician. Para fomentar este c\u00edrculo, los productos deben tener una buena imagen de marca y ofrecer a los consumidores informaci\u00f3n sobre su impacto en la salud y en el medio ambiente, de acuerdo a la legislaci\u00f3n vigente y sin inducirles a error.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"intermediary-page-cards-wrapper mobile\">                \n        <div class=\"intermediary-page-cards-content mobile\">\n                                            <a href=\"https:\/\/www.merieuxnutrisciences.com\/es\/packaging\/green-claims\/\" class=\"intermediary-card\">\n\n                                        <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2023\/12\/green-claims.svg\" alt=\"Declaraciones medioambientales (Green claims)\" class=\"card-icon\"\/>\n                    \n                    <div class=\"card-content\">\n                        <span>Declaraciones medioambientales (Green claims)<\/span>\n                    <\/div>\n                <\/a>\n                                <\/div>\n    <\/div>\n    <div class=\"intermediary-bottom-row-wrapper\">\n        <div class=\"intermediary-page-cards-wrapper web\">\n            <div class=\"intermediary-template-title-wrapper web\">\n\n                                <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/06\/responsable-marketing-1.svg\" alt=\"Marketing responsable\">\n                \n                <span class=\"intermediary-template-title\">Marketing responsable<\/span>\n            <\/div>\n            <div class=\"intermediary-page-cards-container\">\n                <div class=\"intermediary-page-cards-content web\">\n                                                                    <a href=\"https:\/\/www.merieuxnutrisciences.com\/es\/packaging\/green-claims\/\" class=\"intermediary-card\">\n                                                        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font-weight: 700;\n}\n\n<\/style>\n\n\n    <div class=\"related-articles-block-wrapper fullwidth-block\">\n        <div class=\"related-articles-block-wrapper\">\n            <div class=\"related-articles-block\">\n                <h2>\u00daltimas noticias y art\u00edculos de inter\u00e9s:<\/h2>\n                <div class=\"related-articles-subtitle\"><\/div>\n                <ul>\n                                                        <a href=\"https:\/\/www.merieuxnutrisciences.com\/es\/ce-confirma-la-aplicacion-del-eudr-con-medidas-especificas\/\" class=\"related-card\">\n                                                    <div class=\"related-card-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/02\/Deforestation-LQ.jpg\" alt=\"La Comisi\u00f3n Europea confirma la aplicaci\u00f3n del EUDR con medidas de simplificaci\u00f3n y un calendario adaptado para peque\u00f1as empresas\">\n             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