Connecting products to people
For more than 30 years, Biofortis has been putting the consumer at the most early stage of product development, to help industrials develop successful innovations: a product in affinity with its marketing mix and with target consumers’ expectations.
At the global level and among various categories, Biofortis offers tailor-made innovative solutions mixing consumer research & sensory analysis to go beyond liking and understand consumer’s uncovered needs.
Our most common tests & services
Which relationship exists between consumers and products emotionally involving?
How to target your consumers and to talk to them in their "psychological" language?
What is the real potential of a "breakthrough" concept or claim?
Which marketing concept to create from a given formula or recipe?
Which formula or recipe to elaborate from a given marketing concept?
Which sensory characteristics lead to the product’s allocation in the category or another?
What are the main technical preference-drivers in a given product-category?
How to create a very unique and unfailing product-experience for our consumer?