{"id":102833,"date":"2024-02-27T09:47:49","date_gmt":"2024-02-27T09:47:49","guid":{"rendered":"https:\/\/test.merieuxnutrisciences.com\/?page_id=102833"},"modified":"2025-06-04T08:13:51","modified_gmt":"2025-06-04T07:13:51","slug":"einblicke-verbraucher","status":"publish","type":"page","link":"https:\/\/www.merieuxnutrisciences.com\/de\/lebensmittel-2\/sensorik-verbraucherforschung\/einblicke-verbraucher\/","title":{"rendered":"Verbraucher Insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beyond satisfaction, getting specific, <strong>qualitative consumer insights<\/strong> about your concepts, products or brand is key to <strong>driving your product innovation<\/strong> or improvement programs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Our studies support the identification of <strong>emotions<\/strong>, <strong>motivations<\/strong>, and <strong>needs <\/strong>of consumers in a specific, qualitative manner. Better understanding the usage and expectations of consumers helps refine the innovation process and design briefs for products and their packaging.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-consumer-insights-studies\">Benefits of Consumer Insights Studies<\/h2>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Marketing &amp; Sales<\/strong><\/td><td><strong>R&amp;I, Product Development teams<\/strong><\/td><td><strong>Quality<\/strong><\/td><\/tr><tr><td> &#8211; Definition of new concepts, co-creation<br\/><br\/>&#8211; Evaluation of new concepts, improvement axes<br\/><br\/>&#8211; Understanding expectations of consumers and unmet needs<br\/><br\/>&#8211; Supporting the definition of the marketing mix<br\/><br\/>&#8211; Commercial pitch elaboration and validation<\/td><td>&#8211; Evaluate new recipes<br\/><br\/>&#8211; Validation of prototypes<br\/><br\/>&#8211; Analyzing preferences (through a preference mapping)<\/td><td>&#8211; Validation of qualitative claims<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Quantitative methods<\/strong> will help gain an understanding of the overall appreciation of products and the organoleptic characteristics most liked\/disliked by consumers.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-our-capabilities\">Our Capabilities<\/h2>\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>14 sensory labs<\/strong> worldwide and a network of partners to conduct extensive consumer studies globally.<\/li>\n\n\n\n<li>All our laboratories are <strong>certified <\/strong>according to local standards and maintain specific areas for product preparation with strict <strong>hygiene standards.<\/strong><\/li>\n\n\n\n<li>We benefit from<strong> large consumer panels<\/strong>, continuously renewed, with varying characteristics in terms of diets, age, gender, etc. We take great pride in our strict personal data management, compliant with <strong>GDPR requirements<\/strong>.<\/li>\n<\/ul>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-our-solutions\">Our Solutions<\/h2>\n\n<p class=\"wp-block-paragraph\">We provide specific insights through <strong>qualitative methods<\/strong>, generating areas for improvement, verbatim of emotions, key insights on expectations, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">To generate such information, we conduct <strong>interviews<\/strong>, <strong>focus groups<\/strong>, <strong>workshops<\/strong>, <strong>co-creation setups<\/strong>, <strong>ethnographic studies<\/strong>, and <strong>home studies<\/strong>. This variety of setups enables us to gather a wider range of information. For example:<\/p>\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li>Ethnographic studies at home or in shops will help understand product usage and how purchase intentions are formed.<\/li>\n\n\n\n<li>Focus groups and workshops will aid in co-creation and challenging concepts.<\/li>\n\n\n\n<li>Interviews will be relevant to get emotions and expectations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Our qualitative studies are entirely <strong>customizable <\/strong>and generally combined with a <strong>quantitative study<\/strong>, with specific methodologies and contents. This combination gives our customers a richer understanding of their product. Furthermore, if both quantitative and qualitative insights align, it strengthens your overall conclusions and minimizes the risk of bias.<\/p>\n\n<p class=\"wp-block-paragraph\">We customize the content, type, and format of interviews to match your challenge (reformulation, product innovation, etc.). We personalize panel recruitment to specific diets and product usages.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-sense-n-feel-measuring-emotions\">Sense\u2019n Feel\u2122: Measuring Emotions<\/h2>\n\n<p class=\"wp-block-paragraph\">Identifying emotions projected in relation to a product, concept, packaging, brand, etc., is key to comparing emotions triggered by different products and brands, building communication based on emotions, and identifying fit with product\/brand promise.<\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e9rieux NutriSciences&#8216; R&amp;D teams developed the <strong>Sense\u2019n Feel\u2122<\/strong> tool, using a validated and scientific approach to measure emotions and personality traits in relation to products. The tool is based on emotion boards to help consumers reflect the emotions they feel when interacting with a product\/brand.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This methodology has been verified in multiple countries (to ensure cultural accuracy): France, Spain, Germany, Italy, the UK, Brazil, Mexico, the USA, China, and Japan.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-feel-good-measuring-wellness\">Feel Good: Measuring Wellness<\/h2>\n\n<p class=\"wp-block-paragraph\">The use of a product can contribute to bringing well-being to consumers. This information can be used within product\u2019s <strong>claims<\/strong>, <strong>marketing <\/strong>elements or as an <strong>improvement axis<\/strong>. Wellness has been split into <strong>9 dimensions<\/strong>. Each dimension has its own weight in the measurement of overall well-being.<\/p>\n\n<p class=\"wp-block-paragraph\">Our teams built a scientifically and literature-based <strong>questionnaire <\/strong>using a validated and scientific approach to measure subjective well-being through its 9 dimensions, based on self-declaration.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/lh7-us.googleusercontent.com\/19KOnJR3OaKXGm61yCEnAaiqJNIr-41AeL4QWVjMrnDZN_y01cVHByJciU1ezYrJjgBjomnADh4Cjkc-dQl2mRNBB_GJACPUJOSfkjqyar4qdSSWS_M-5PlN9SVolaPzezE54PAc6PsCfKYlPHUIe-s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/19KOnJR3OaKXGm61yCEnAaiqJNIr-41AeL4QWVjMrnDZN_y01cVHByJciU1ezYrJjgBjomnADh4Cjkc-dQl2mRNBB_GJACPUJOSfkjqyar4qdSSWS_M-5PlN9SVolaPzezE54PAc6PsCfKYlPHUIe-s\" alt=\"\"\/><\/a><\/figure>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-your-offer-with-merieux-nutrisciences\">Improve your Offer with M\u00e9rieux NutriSciences<\/h2>\n\n<p class=\"wp-block-paragraph\">Our teams have an in-depth understanding of your product thanks to a multidisciplinary expertise gained over 40 years.<\/p>\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><strong>Global network<\/strong>: M\u00e9rieux NutriSciences conducts sensory and consumer studies in <strong>23+ countries <\/strong>worldwide and has <strong>7 centers<\/strong> of excellence to support your research protocols locally.<\/li>\n\n\n\n<li><strong>Local care<\/strong>: being global does not mean being complex\u2026 We have locations in <strong>27 countries<\/strong> that enable us to provide customer care right next to you.<\/li>\n\n\n\n<li>Our team of over <strong>160 sensory and consumer study experts<\/strong> is committed to driving your research with the most adapted methodology to meet your needs.<\/li>\n<\/ul>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merieuxnutrisciences.com\/contact\/\"><strong>Contact us<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beyond satisfaction, getting specific, qualitative consumer insights about your concepts, products or brand is key to driving your product innovation or improvement programs.\u00a0 Our studies support the identification of emotions, motivations, and needs of consumers in a specific, qualitative manner. Better understanding the usage and expectations of consumers helps refine the innovation process and design&#8230;<\/p>\n","protected":false},"author":41,"featured_media":82235,"parent":92751,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"service-page-EP-turquoise.php","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"folder":[],"class_list":["post-102833","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.merieuxnutrisciences.com\/wp-content\/uploads\/2024\/02\/sensory-consumer-research-section-1-1.jpg",1024,428,false],"author_info":{"display_name":"Dorian Siffert","author_link":"https:\/\/www.merieuxnutrisciences.com\/de\/author\/doriansiffert\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/pages\/102833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/comments?post=102833"}],"version-history":[{"count":2,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/pages\/102833\/revisions"}],"predecessor-version":[{"id":171645,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/pages\/102833\/revisions\/171645"}],"up":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/pages\/92751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/media\/82235"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/media?parent=102833"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com\/de\/wp-json\/wp\/v2\/folder?post=102833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}