Getting food to market - Making the most of your food label
The Small Business Festival 2017 is the biggest annual learning and networking opportunity for small business owners across Victoria. During this festival, our technical services experts will hold free workshops to help you with your food labelling.
Getting your label right is an easy way of preventing unnecessary expense and associated brand damage, and it is also a great way of promoting your product.
Our workshops will look at both sides of labelling – the basics of compliance and its marketing potential. Given the major causes of withdrawals and recalls of retail packaged food includes incorrect labelling and undeclared allergens (and these events frequently cost well over $100,000 and can cost lives in the case of allergens) getting your label right makes good business sense. Whether you sell direct to the customer or through a large retailer, the same risks apply.
Our workshops will provide you with useful tips on common labelling errors as well as explaining recent changes to Country of Origin labelling and Health Star Ratings. Expert presenters will also discuss ways you can safely promote the positive attributes of your product in a manner that is neither false nor misleading.
There will be opportunities for networking and a review of a number of workshop participants’ labels to give you practical insights into the concepts discussed.
Light refreshments will be served.
3-29 August 2017
REGISTER NOW TO ONE OF OUR FREE WORKSHOPS
Kathleen Syme Library and Community Centre, Multipurpose Room 1
251 Faraday Street
Carlton, VIC 3053
Greater Shepparton Business Centre
70 New Dookie Road
Shepparton, VIC 3630
The Rural City of Wangaratta Council Chambers
62-68 Ovens Street
Wangaratta, Victoria 3677
West Gippsland Regional Library Corporation
Unit 2, 65 Victoria Street
Warragul, Victoria 3820
Quest Apartment Hotel
115/119 Madden Ave
Mildura, Victoria 3500
Geelong City Hall
30 Gheringhap Street
Geelong, Vic 3220