Stand V61, located on Level 1 at foodpro 2017.
You'll be able to talk to us one-on-one, ask questions about our services, and discuss the needs of your business.
Returning to Sydney in 2017 at the new International Convention Centre in Darling Harbour, foodpro is the only event in Australasia dedicated to the food & beverage processing and manufacturing industry.
For more information about our stand, please visit Foodpro website here.
FREE EDUCATIONAL SESSION - TUESDAY 18 JULY 2017 - 12PM
Getting Food to Market – Making the Most of Your Food Label
Getting your label right is an easy way of preventing unnecessary expense and associated brand damage, and it is also a great way of promoting your product.
This workshop will look at both sides of labelling – the basics of compliance and its marketing potential. Given the major causes of withdrawals and recalls of retail packaged food includes incorrect labelling and undeclared allergens, (and these events frequently cost well over $100,000 and can cost lives in the case of allergens) getting your label right makes good business sense. Whether you sell direct to the customer or through a large retailer, the same risks apply.
This workshop will provide you with useful tips on common labelling errors as well as explaining recent changes to Country of Origin labelling and Health Star Ratings. We will also discuss ways you can safely promote the positive attributes of your product in a manner that is neither false nor misleading.
Sales & Marketing Coordinator - Technical Services
Melissa Makris is a qualified nutritionist who has been working in food label compliance for the past 5 years. Previously she spent most of her career in the food manufacturing industry in Nutrition/Marketing. Portfolios she has managed include the iconic Yoplait brand. Melissas personal passion is for education and promotion of nutritious foods, as well as the education of correct labelling of foods, especially around allergens.