Sensory Evaluation is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purpose of evaluating consumer products. We help R&D groups, marketers, sales teams and manufacturers to optimize their product characteristics.
Silliker experts can help your R&D and Marketing teams determine how ingredient / process changes can affect the characteristics of your product, compile complete sensory profiles and identify key sensory attributes that promote consumer acceptance and quality assurance validation.
Our services include:
• Degree of Difference Testing
• Descriptive Analysis
• Consumer Research (Focus Groups, Diagnostics, Hedonics, Preference Rankings, Emotions Evaluation and Psychological Scales)
Contact Us to learn more on how we can help enhance your R&D, Marketing and quality control programs.