Sensory and Consumer Research

Biofortis is the European leader and a major global player in sensory analysis and consumer research.

Our experts will help you discover, test and confirm new sensory opportunities for your brands, from sensory trade-offs to preference mapping. We can help you identify opportunities in new markets, maximize the profitability of your products and actions and ensure a long-term relationship between your consumers and your products.

We can help your R&D and marketing teams develop new products that meet consumer expectations. We can also help you determine how ingredients and process changes can affect the characteristics of your product, compile complete sensory profiles and identify key sensory attributes that promote consumer acceptance and quality assurance validation.

The aim of our research is to help you better understand your consumers and define your marketing strategy by measuring and explaining the emotional and sensory aspects of your products.

  • Training Academy

    Our training programs are tailored to your needs, from the setup of expert panels to sensory and consumer studies. Learn how to make the most of ...

  • Statistical Services

    Biofortis offers specialized statistical services and training in support of all our Sensory and Consumer studies.

  • Sensory Studies

    Sensory analysis is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses ...

  • Consumer Studies

    What expectations do consumers have for your product? How is the competition positioned? Biofortis brings 30 years’ experience in creating ...