Scientific publications

20 Nov

Pangborn Abstract: are performances from different countries comparable in a consumer profile task? Are performances from different countries comparable in a consumer profile task? For about ten years, literature has been presenting studies including descriptive questions related to the evaluation of sensory characteristics by naïve ...

15 Nov

Pangborn Abstract: Relationship between sensory evaluation, consumers liking and instrumental data in the car industry Relationship between sensory evaluation, consumers liking and instrumental data in the car industry This study aims at understanding the relationships between 3 types of data : instrumental, sensory profiles and consumers liking.

10 Nov

Pangborn abstract: Impact of anosmic people on sniff tests Sniff tests are carried out before launching new fragranced products or to optimize current products. These tests allow to collect the consumer perceptions and preferences towards market products and developments.